SEO technique et mesure. Écrit sur le crawl, l'indexation, les Core Web Vitals et la différence entre un chiffre et une supposition.
313 articles
Claims about food products, farming methods and origin, such as organic, natural and grass-fed. Key takeaways Organic: the term is regulated under federal organ...
Marketing and communication work for health campaigns, clinics and public health organizations. Key takeaways Sources: public health agencies publish current gu...
Tests that switch marketing on or off in matched geographic areas to measure real impact. Key takeaways Matched markets: test and control regions must behave si...
The document that tells creative teams what a campaign must achieve, for whom and within what constraints. Key takeaways Audience: briefs should describe real p...
A managed program of customers willing to act as references, speak at events or appear in case studies. Key takeaways Consent: customers agree to specific types...
Material produced for sales teams to use in conversations, such as one-pagers, decks and objection guides. Key takeaways Usage: most sales content is never used...
Calculators, checkers and generators published free to attract prospective customers. Key takeaways Maintenance: tools break as data and rules change Links: gen...
Buying placements in independent newsletters that reach a target audience. Key takeaways Audience size: newsletter audiences are smaller but concentrated Verifi...
Paying to distribute content such as articles, videos and research to a wider audience. Key takeaways Disclosure: paid placements must be identifiable as advert...
Running paid ads through a creator's own account with their permission, sometimes called partnership ads. Key takeaways Permissions: creators grant adverti...
Advertising inside retailer and marketplace platforms, shown to shoppers who are already buying. Key takeaways Closed measurement: retailers report their own re...
Campaigns that drive mobile app installs and in-app actions. Key takeaways Attribution: mobile attribution uses platform frameworks and measurement partners Pri...
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