Digital Marketing & CRO
A Practical Guide to Affiliate Marketing Disclosures
Disclosing that a website or creator earns commission when readers buy through their links, as required by FTC guidance on endorsements. Key takeaways FTC posit...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Digital Marketing & CRO
How to Get Popups and Interstitials Right
Overlays that appear on top of page content, such as email sign-up popups, promotions, exit-intent offers and app install banners. Key takeaways Google guidance...
Digital Marketing & CRO
Social Proof: What Actually Works
Using evidence of other people's choices, such as reviews, ratings, customer logos, testimonials and usage numbers, to reassure prospective customers. Key...
Digital Marketing & CRO
Urgency and Scarcity Messaging, Done Properly
Messages such as limited stock, countdown timers and ending offers that encourage people to act sooner. Key takeaways FTC concern: false limited-time offers and...
Digital Marketing & CRO
A Practical Guide to Pricing Page Optimization
Improving pricing pages so prospective customers can understand plans, compare options and choose confidently. Key takeaways Plan comparison: a clear table of f...
Digital Marketing & CRO
Trust Signals: What Actually Works
Elements that help visitors judge whether a business is legitimate and safe to buy from, such as clear contact details, policies, reviews and secure payment cue...
Digital Marketing & CRO
How to Get Customer Lifetime Value Right
An estimate of the total revenue or profit a customer generates over their relationship with a business. Key takeaways Inputs: average order value, purchase fre...
Digital Marketing & CRO
A Practical Guide to Cohort Analysis
Analyzing groups of customers who share a starting point, such as the month they signed up, to see how their behavior changes over time. Key takeaways Cohort: a...
Digital Marketing & CRO
Marketing Mix Modeling, Done Properly
A statistical method that estimates how much each marketing channel contributes to sales using aggregated historical data rather than individual tracking. Key t...
Digital Marketing & CRO
Net Promoter Score: What Actually Works
A customer loyalty metric based on one question, how likely someone is to recommend a company, answered on a 0 to 10 scale. Key takeaways Scale: 0 to 10 Promote...
Digital Marketing & CRO
Brand Lift Studies, Done Properly
Experiments offered by ad platforms that measure how advertising changes awareness, recall or consideration by surveying exposed and unexposed groups. Key takea...
Digital Marketing & CRO
Churn Analysis: The Decisions That Matter
Measuring and understanding why customers stop buying or cancel subscriptions, and which customers are at risk of leaving. Key takeaways Churn rate: the share o...
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