Digitales Marketing und CRO
A Practical Guide to Affiliate Marketing Disclosures
Disclosing that a website or creator earns commission when readers buy through their links, as required by FTC guidance on endorsements. Key takeaways FTC posit...
Lumexa Media · Artikel
Das Journal
Arbeitsnotizen aus einem Studio, das Bilder bearbeitet, Videos schneidet, Audio mischt, Websites baut, 3D rendert und über Suchergebnisse diskutiert. Jeder Artikel stammt von einer namentlich genannten Person und gibt an, welche Stelle die darin zitierten Zahlen veröffentlicht hat.
5.872 Artikel aus 14 Fachbereichen
Digitales Marketing und CRO
How to Get Popups and Interstitials Right
Overlays that appear on top of page content, such as email sign-up popups, promotions, exit-intent offers and app install banners. Key takeaways Google guidance...
Digitales Marketing und CRO
Social Proof: What Actually Works
Using evidence of other people's choices, such as reviews, ratings, customer logos, testimonials and usage numbers, to reassure prospective customers. Key...
Digitales Marketing und CRO
Urgency and Scarcity Messaging, Done Properly
Messages such as limited stock, countdown timers and ending offers that encourage people to act sooner. Key takeaways FTC concern: false limited-time offers and...
Digitales Marketing und CRO
A Practical Guide to Pricing Page Optimization
Improving pricing pages so prospective customers can understand plans, compare options and choose confidently. Key takeaways Plan comparison: a clear table of f...
Digitales Marketing und CRO
Trust Signals: What Actually Works
Elements that help visitors judge whether a business is legitimate and safe to buy from, such as clear contact details, policies, reviews and secure payment cue...
Digitales Marketing und CRO
How to Get Customer Lifetime Value Right
An estimate of the total revenue or profit a customer generates over their relationship with a business. Key takeaways Inputs: average order value, purchase fre...
Digitales Marketing und CRO
A Practical Guide to Cohort Analysis
Analyzing groups of customers who share a starting point, such as the month they signed up, to see how their behavior changes over time. Key takeaways Cohort: a...
Digitales Marketing und CRO
Marketing Mix Modeling, Done Properly
A statistical method that estimates how much each marketing channel contributes to sales using aggregated historical data rather than individual tracking. Key t...
Digitales Marketing und CRO
Net Promoter Score: What Actually Works
A customer loyalty metric based on one question, how likely someone is to recommend a company, answered on a 0 to 10 scale. Key takeaways Scale: 0 to 10 Promote...
Digitales Marketing und CRO
Brand Lift Studies, Done Properly
Experiments offered by ad platforms that measure how advertising changes awareness, recall or consideration by surveying exposed and unexposed groups. Key takea...
Digitales Marketing und CRO
Churn Analysis: The Decisions That Matter
Measuring and understanding why customers stop buying or cancel subscriptions, and which customers are at risk of leaving. Key takeaways Churn rate: the share o...
Load more articles
Showing 4,440 of 5,872
Testen Sie uns kostenlos mit Ihrem eigenen Material.
Schicken Sie uns einen echten Auftrag, und wir erledigen ihn nach Ihren Vorgaben – ohne Kreditkarte, ohne Verpflichtung. Wenn die Qualität nicht Ihren Anforderungen entspricht, haben Sie nichts verloren.