Digital Marketing & CRO
Microsoft Advertising: What Actually Works
Microsoft's advertising platform, which places search ads on Bing and partner networks and offers audience targeting, including LinkedIn profile targeting....
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Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Digital Marketing & CRO
Meta Advantage+ Campaigns: The Decisions That Matter
Meta's automated campaign options that use machine learning to handle audiences, placements and creative combinations with fewer manual settings. Key takea...
Digital Marketing & CRO
A Practical Guide to LinkedIn Lead Gen Forms
LinkedIn ad forms that open inside LinkedIn and are pre-filled with members' profile information, used to collect B2B leads without a landing page. Key tak...
Digital Marketing & CRO
A Practical Guide to Pinterest Ads
Advertising on Pinterest, where people search and save ideas for future plans and purchases, using promoted pins, shopping ads and conversion tracking. Key take...
Digital Marketing & CRO
Double Opt-In: The Decisions That Matter
An email sign-up process where new subscribers confirm their address by clicking a link before they are added to the list. Key takeaways Process: sign-up form,...
Digital Marketing & CRO
How to Get One-Click Unsubscribe Right
The List-Unsubscribe and one-click unsubscribe headers that let people unsubscribe directly from their email client, now required by major mailbox providers for...
Digital Marketing & CRO
A Practical Guide to Apple Mail Privacy Protection
An Apple Mail feature that preloads email content, including tracking pixels, so opens are recorded whether or not the person actually read the message. Key tak...
Digital Marketing & CRO
A Practical Guide to Email Segmentation
Dividing an email list into groups based on behavior, preferences, purchase history or lifecycle stage so each group receives more relevant messages. Key takeaw...
Digital Marketing & CRO
A Practical Guide to CCPA and CPRA for Marketers
California's consumer privacy law, as amended by the California Privacy Rights Act, and what it means for tracking, targeted advertising and customer data....
Digital Marketing & CRO
A Practical Guide to Global Privacy Control
A browser signal that tells websites a visitor wants to opt out of the sale or sharing of their personal information. Key takeaways What it is: a signal sent by...
Digital Marketing & CRO
How to Get Children's Privacy and COPPA Right
The Children's Online Privacy Protection Act, which regulates collecting personal information from children under 13 through websites, apps and online serv...
Digital Marketing & CRO
Influencer Marketing Disclosures: What Actually Works
The FTC's expectations for how brands and influencers disclose paid partnerships, free products and other material connections in social media content. Key...
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