Digital Marketing & CRO
A Practical Guide to Competitor and Market Analysis
Understanding what competitors are doing in search, paid media, content and positioning. Key takeaways Visible: what competitors publish and bid on Not visible:...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Digital Marketing & CRO
How to Get Marketing and SEO Alignment Right
Making paid, organic, content and product teams work from the same understanding rather than against each other. Key takeaways Common conflicts: campaign pages...
Digital Marketing & CRO
UTM Campaign Tagging, Done Properly
Adding UTM parameters to links in emails, social posts, ads and partner placements so analytics tools can report which campaign and source each visit came from....
Digital Marketing & CRO
Google Ads Quality Score, Done Properly
A 1 to 10 rating Google Ads reports for each keyword, estimating how the quality of your ads and landing pages compares with other advertisers on the same keywo...
Digital Marketing & CRO
SMS Marketing Compliance, Done Properly
The US rules for sending marketing text messages: getting the right consent before sending, honoring opt-outs and respecting calling-hour limits. Key takeaways...
Digital Marketing & CRO
How to Get Enhanced Conversions and First-Party Data Right
Google Ads features that send hashed first-party data, such as the email address or phone number a customer entered, to match conversions to ad clicks more accu...
Digital Marketing & CRO
How to Get Keyword Match Types and Negative Keywords Right
The settings that control which searches can trigger a search ad: broad, phrase and exact match for keywords, and negative keywords to exclude searches you do n...
Digital Marketing & CRO
Advertising Claims and Substantiation, Done Properly
The Federal Trade Commission's rules for what advertising may claim, including the evidence needed before making objective claims and the specific rules fo...
Digital Marketing & CRO
GA4 Key Events, Done Properly
The events in Google Analytics 4 that a business marks as most important, such as purchases, leads or sign-ups, which were previously called conversions in GA4....
Digital Marketing & CRO
A Practical Guide to GA4 Audiences
Groups of users defined in Google Analytics 4 by behavior, attributes or events, used for analysis and for advertising when linked to Google Ads. Key takeaways...
Digital Marketing & CRO
GA4 Explorations: What Actually Works
The advanced analysis area of Google Analytics 4, with techniques such as funnel exploration, path exploration, segment overlap and cohort analysis. Key takeawa...
Digital Marketing & CRO
How to Get GA4 BigQuery Export Right
Exporting raw, event-level Google Analytics 4 data to Google BigQuery, where it can be queried with SQL and joined with other business data. Key takeaways Avail...
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