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How to Get Writing for Translation Right
Writing source content in clear, consistent English that translates accurately and affordably. Key takeaways Global English: Microsoft's style guide includ...
Lumexa Media · Artículos
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Notas de trabajo de un estudio que edita imágenes, monta vídeo, mezcla audio, crea sitios web, renderiza 3D y discute sobre resultados de búsqueda. Cada artículo lo escribe una persona identificada con su nombre y cita al organismo que publicó las cifras que contiene.
5.872 artículos en 14 disciplinas
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Emoji and Special Characters in Content, Done Properly
Using emoji, symbols and decorative characters in web content, social posts and email. Key takeaways Screen readers: announce emoji using their names Unicode: d...
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Spanish-Language Content for US Audiences: The Decisions That Matter
Creating and localizing content for Spanish speakers in the United States. Key takeaways Census data: Spanish is the most common language other than English spo...
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How to Get Onboarding Email Sequences Right
Automated emails sent after sign-up to help new users or customers get started. Key takeaways Transactional messages: CAN-SPAM treats them differently from comm...
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Writing Survey Questions, Done Properly
Designing clear, unbiased questions for customer surveys and research that feeds content. Key takeaways Wording: small wording changes can shift answers Order:...
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Recurring Content Series: What Actually Works
Content published to a repeating format and schedule, such as a weekly column, monthly roundup or annual report. Key takeaways Format: a repeatable structure sp...
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Show Notes and Episode Pages, Done Properly
The written page that accompanies a podcast or video episode, with summary, links and key points. Key takeaways Discoverability: text can be indexed by search e...
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Content for Events and Conferences: What Actually Works
The content produced before, during and after an event, from agendas and speaker pages to recaps and recordings. Key takeaways Before: agenda and speaker pages...
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Charts and Data in Articles: The Decisions That Matter
Presenting numbers in articles with charts, tables and clear explanation. Key takeaways Axis choices: truncated axes can exaggerate differences Color: should no...
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Ghostwriting and Attribution, Done Properly
Writing content published under someone else's name, common for executives and subject experts. Key takeaways Bylines: readers judge credibility partly by...
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Objection-Handling Content, Done Properly
Content that answers the reasons buyers hesitate, such as price concerns, switching costs and integration worries. Key takeaways Sales knowledge: sales teams kn...
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A Practical Guide to Content Mapping to the Buying Journey
Matching content to the stages buyers move through, from first awareness to final decision. Key takeaways Stages: awareness, consideration and decision need dif...
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