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How to Get Writing for Translation Right
Writing source content in clear, consistent English that translates accurately and affordably. Key takeaways Global English: Microsoft's style guide includ...
Lumexa Media · Articles
Le journal
Les notes de travail d'un studio qui retouche des images, monte des vidéos, mixe de l'audio, crée des sites web, réalise des rendus 3D et débat des résultats de recherche. Chaque article est signé par une personne nommée et cite l'organisme qui a publié les chiffres qu'il contient.
5 872 articles dans 14 disciplines
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Emoji and Special Characters in Content, Done Properly
Using emoji, symbols and decorative characters in web content, social posts and email. Key takeaways Screen readers: announce emoji using their names Unicode: d...
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Spanish-Language Content for US Audiences: The Decisions That Matter
Creating and localizing content for Spanish speakers in the United States. Key takeaways Census data: Spanish is the most common language other than English spo...
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How to Get Onboarding Email Sequences Right
Automated emails sent after sign-up to help new users or customers get started. Key takeaways Transactional messages: CAN-SPAM treats them differently from comm...
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Writing Survey Questions, Done Properly
Designing clear, unbiased questions for customer surveys and research that feeds content. Key takeaways Wording: small wording changes can shift answers Order:...
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Recurring Content Series: What Actually Works
Content published to a repeating format and schedule, such as a weekly column, monthly roundup or annual report. Key takeaways Format: a repeatable structure sp...
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Show Notes and Episode Pages, Done Properly
The written page that accompanies a podcast or video episode, with summary, links and key points. Key takeaways Discoverability: text can be indexed by search e...
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Content for Events and Conferences: What Actually Works
The content produced before, during and after an event, from agendas and speaker pages to recaps and recordings. Key takeaways Before: agenda and speaker pages...
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Charts and Data in Articles: The Decisions That Matter
Presenting numbers in articles with charts, tables and clear explanation. Key takeaways Axis choices: truncated axes can exaggerate differences Color: should no...
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Ghostwriting and Attribution, Done Properly
Writing content published under someone else's name, common for executives and subject experts. Key takeaways Bylines: readers judge credibility partly by...
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Objection-Handling Content, Done Properly
Content that answers the reasons buyers hesitate, such as price concerns, switching costs and integration worries. Key takeaways Sales knowledge: sales teams kn...
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A Practical Guide to Content Mapping to the Buying Journey
Matching content to the stages buyers move through, from first awareness to final decision. Key takeaways Stages: awareness, consideration and decision need dif...
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