How to Get Financial Services Content Rules Right
The rules that shape marketing content for brokers, investment advisers, lenders and other financial firms. Key takeaways FINRA Rule 2210: governs broker-dealer...
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The rules that shape marketing content for brokers, investment advisers, lenders and other financial firms. Key takeaways FINRA Rule 2210: governs broker-dealer...
Short documents that tell users what changed in a product release, from new features to fixes and deprecations. Key takeaways Audience: release notes serve user...
Documentation that explains how developers use an API, including reference material, guides, examples and error handling. Key takeaways Reference docs: describe...
Style choices for numerals, measurements, currencies and units so content is clear and consistent. Key takeaways Microsoft style: spells out zero through nine a...
Processes that ensure published content is original, properly attributed and not copied from other sources. Key takeaways Scraped content: Google's spam po...
Organizing blog content with categories and tags so readers can browse topics and archives stay useful. Key takeaways WordPress categories: are hierarchical Wor...
Writing clear, inclusive and lawful job advertisements that attract qualified candidates. Key takeaways EEOC: job ads may not express preferences based on prote...
The page that explains who runs a business, what it does and why people should trust it. Key takeaways Trust: people check About pages to judge credibility Resp...
The short line that tells recipients what an email is about and whether to open it. Key takeaways CAN-SPAM: subject lines must not mislead about the message con...
Pages for individual business locations or service areas, with local details such as address, hours and staff. Key takeaways Doorway abuse: Google's spam p...
Step-by-step content that teaches readers to complete a specific task. Key takeaways Numbered steps: suit tasks that must be done in order One action per step:...
The words on buttons and links that ask readers to take the next step. Key takeaways Specificity: labels should describe what happens next Label in Name: WCAG r...
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