Work, not a showreel
Marketing Operations: selected work
Findings and test designs rather than lift percentages, because a lift with no sample size behind it is a number not a result.
We have not published work filed specifically under Marketing Operations yet, so this is work from across Digital Marketing & CRO. The quickest way to see your own material handled is a free expert review of one funnel, free.
Work from across Digital Marketing & CRO
A checkout that lost people at step three
Funnel analysis, five moderated sessions, one change tested properly
Illustration, not a client job
Conversion Rate Optimization Retail 5 weeks
Two analytics systems that never agreed
Duplicate tags removed, cross-domain fixed, consent configured rather than bypassed
Illustration, not a client job
Analytics & Measurement Retail 3 weeks
An onboarding sequence that chased people who had already bought
Triggers rebuilt against real order state, with suppression that actually suppresses
Illustration, not a client job
Lifecycle & Email Marketing Education 4 weeks
Spend that could not be traced to a sale
Campaigns restructured, conversions reconciled against orders, spend reported on margin
Illustration, not a client job
Paid Media E-commerce Ongoing
Work inside Marketing Operations
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