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Spend that could not be traced to a sale

Three platforms each claiming the same order, and a blended figure nobody could defend. Rebuilt so the reported number and the bank statement describe the same week.

Before: Spend that could not be traced to a sale
After: Spend that could not be traced to a sale
Platform-reported Reconciled

Spend that could not be traced to a sale

Campaigns restructured, conversions reconciled against orders, spend reported on margin

Illustration, not a client job

Paid Media E-commerce Ongoing

Technique
Campaigns restructured, conversions reconciled against orders, spend reported on margin
Industry
E-commerce
Turnaround
Ongoing
A drawn illustration of what this service changes, not a client job.

Drag the handle to compare. The situation and the techniques are ones we have actually dealt with; the picture is drawn rather than photographed, because publishing a client's material without asking is not something we do — and because a diagram of the thing that changed is clearer than a screenshot of it.

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