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Two analytics systems that never agreed

The ad platform reported forty per cent more conversions than the order system. Every optimization decision for a year had been made on the wrong number.

Before: Two analytics systems that never agreed
After: Two analytics systems that never agreed
Disagreeing Reconciled

Two analytics systems that never agreed

Duplicate tags removed, cross-domain fixed, consent configured rather than bypassed

Illustration, not a client job

Analytics & Measurement Retail 3 weeks

Technique
Duplicate tags removed, cross-domain fixed, consent configured rather than bypassed
Industry
Retail
Turnaround
3 weeks
A drawn illustration of what this service changes, not a client job.

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