Casting for Brand Photography: The Decisions That Matter
Choosing models and real people to appear in brand imagery. Key takeaways Releases: model releases define permitted uses Usage terms: licensing periods and terr...
Lumexa Media · Articles
Les notes de travail d'un studio qui retouche des images, monte des vidéos, mixe de l'audio, crée des sites web, réalise des rendus 3D et débat des résultats de recherche. Chaque article est signé par une personne nommée et cite l'organisme qui a publié les chiffres qu'il contient.
5 872 articles dans 14 disciplines
Choosing models and real people to appear in brand imagery. Key takeaways Releases: model releases define permitted uses Usage terms: licensing periods and terr...
Close-up photography showing products held, used or demonstrated by hands. Key takeaways Preparation: hands need grooming and preparation for close-ups Fatigue:...
Photographing in small rooms, vehicles, shops and other spaces with no room to step back. Key takeaways Wide lenses: distort when used very close Bounce lightin...
Cleaning, assembling and preparing products before they reach the set. Key takeaways Fingerprints: show on glossy and metallic surfaces Packaging: creases and d...
Product photography made for wholesale line sheets and buyer catalogs rather than consumer marketing. Key takeaways Consistency: buyers compare products side by...
Planning for the things that go wrong on shoot days: weather, illness, equipment failure and late deliveries. Key takeaways Weather: outdoor shoots need alterna...
Finding the words and questions an audience actually uses, and judging which of them a site could realistically serve well. Key takeaways Search intent categori...
What a person is actually trying to do when they type a query, and therefore what kind of page can satisfy it. Key takeaways Categories: informational, navigati...
Une vérification méthodique de la capacité d'un site à être exploré, rendu, indexé et compris. Points clés Contrôles essentiels : crawlabilité, indexabilité, rendu, canonic...
The elements on a page that describe what it is about: the title, headings, content structure, internal links and metadata. Key takeaways Title element: the str...
A machine-readable list of the URLs on a site that you want search engines to know about. Key takeaways Format: XML, following the sitemaps protocol Limits per...
The file that tells crawlers which parts of a site they may request, and the related directives that control indexing. Key takeaways Location: the root of the h...
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