Lumexa Media · Artículos
Notas de trabajo de un estudio que edita imágenes, monta vídeo, mezcla audio, crea sitios web, renderiza 3D y discute sobre resultados de búsqueda. Cada artículo lo escribe una persona identificada con su nombre y cita al organismo que publicó las cifras que contiene.
5.872 artículos en 14 disciplinas
Choosing models and real people to appear in brand imagery. Key takeaways Releases: model releases define permitted uses Usage terms: licensing periods and terr...
Close-up photography showing products held, used or demonstrated by hands. Key takeaways Preparation: hands need grooming and preparation for close-ups Fatigue:...
Photographing in small rooms, vehicles, shops and other spaces with no room to step back. Key takeaways Wide lenses: distort when used very close Bounce lightin...
Cleaning, assembling and preparing products before they reach the set. Key takeaways Fingerprints: show on glossy and metallic surfaces Packaging: creases and d...
Product photography made for wholesale line sheets and buyer catalogs rather than consumer marketing. Key takeaways Consistency: buyers compare products side by...
Planning for the things that go wrong on shoot days: weather, illness, equipment failure and late deliveries. Key takeaways Weather: outdoor shoots need alterna...
Finding the words and questions an audience actually uses, and judging which of them a site could realistically serve well. Key takeaways Search intent categori...
What a person is actually trying to do when they type a query, and therefore what kind of page can satisfy it. Key takeaways Categories: informational, navigati...
Una comprobación sistemática de si un sitio puede rastrearse, renderizarse, indexarse y comprenderse. Conclusiones clave Comprobaciones básicas: rastreabilidad, indexabilidad, renderizado, canonic...
The elements on a page that describe what it is about: the title, headings, content structure, internal links and metadata. Key takeaways Title element: the str...
A machine-readable list of the URLs on a site that you want search engines to know about. Key takeaways Format: XML, following the sitemaps protocol Limits per...
The file that tells crawlers which parts of a site they may request, and the related directives that control indexing. Key takeaways Location: the root of the h...
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