Services SEO
How to Get Canonicalization and Duplicate Content Right
Telling search engines which URL is the preferred version when the same or similar content is reachable at several addresses. Key takeaways Signal: the rel=cano...
Lumexa Media · Articles
Le journal
Les notes de travail d'un studio qui retouche des images, monte des vidéos, mixe de l'audio, crée des sites web, réalise des rendus 3D et débat des résultats de recherche. Chaque article est signé par une personne nommée et cite l'organisme qui a publié les chiffres qu'il contient.
5 872 articles dans 14 disciplines
Services SEO
A Practical Guide to Internal Linking
The links between pages on your own site, which establish structure, distribute authority and help discovery. Key takeaways Function: discovery, signal distribu...
Services SEO
Link Building and Digital PR, Done Properly
Earning links from other sites, through work worth citing rather than through schemes that manufacture them. Key takeaways Link spam policy: search engines publ...
Services SEO
Local SEO, Done Properly
Optimiser pour les recherches à intention locale, où la proximité et la fiche d'établissement comptent autant que le site web. Points clés Fiche d'établissement : le principal a...
Services SEO
A Practical Guide to E-E-A-T and Content Quality
Experience, Expertise, Authoritativeness and Trust — the framework in Google's quality rater guidelines for judging whether content deserves to be relied o...
Services SEO
Content Pruning and Refreshing, Done Properly
Deciding what to update, consolidate, redirect or remove in an existing content library. Key takeaways Options: update, consolidate, redirect, noindex or delete...
Services SEO
A Practical Guide to Search Console
The reporting tool that shows how a search engine sees your site: queries, coverage, enhancements and errors. Key takeaways Performance data: queries, impressio...
Services SEO
Core Updates and Ranking Volatility: The Decisions That Matter
The broad changes search engines make to their ranking systems, and the movement they cause across many sites at once. Key takeaways Announcement: core updates...
Services SEO
How to Get International SEO Right
Serving different languages and markets with the right content, at the right URL, with the right signals. Key takeaways Targeting signal: hreflang annotations f...
Services SEO
A Practical Guide to E-commerce SEO
L'optimisation pour les moteurs de recherche des sites à grands catalogues, à navigation à facettes et aux produits qui apparaissent et disparaissent. Points clés Pages catégories : généralement les pages à plus forte valeur...
Services SEO
Page Speed and SEO: What Actually Works
The relationship between how fast a page loads and how it performs in search — as a ranking input and, more importantly, as a conversion factor. Key takeaways R...
Services SEO
Structured Data and Rich Results, Done Properly
Markup that describes a page's content in a standard vocabulary so it can be eligible for enhanced search result features. Key takeaways Format: JSON-LD is...
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