Services SEO
How to Get Log File Analysis Right
Reading server logs to see exactly which URLs crawlers requested, when, and what they received. Key takeaways What logs record: every request, including crawler...
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Les notes de travail d'un studio qui retouche des images, monte des vidéos, mixe de l'audio, crée des sites web, réalise des rendus 3D et débat des résultats de recherche. Chaque article est signé par une personne nommée et cite l'organisme qui a publié les chiffres qu'il contient.
5 872 articles dans 14 disciplines
Services SEO
Featured Snippets and SERP Features, Done Properly
The result formats that appear above or alongside the standard listings: snippets, panels, people-also-ask blocks and the rest. Key takeaways Featured snippet s...
Services SEO
How to Get SEO Reporting and Attribution Right
Transformer les données de recherche en un rapport qui explique ce qui a changé, pourquoi, et quoi faire ensuite. Points clés Sources de données : Search Console pour la recherche, analytics pour le compor...
Services SEO
A Practical Guide to Site Architecture for SEO
How pages are organized and linked so that importance, topic relationships and crawl paths are clear. Key takeaways Depth: pages far from entry points are crawl...
Services SEO
Mobile SEO: What Actually Works
Ensuring the mobile version of a site — which is the version indexed — is complete, fast and usable. Key takeaways Indexing: mobile-first, using the mobile vers...
Services SEO
A Practical Guide to Redirects and Status Codes
The HTTP responses that tell a browser and a crawler what happened to a URL: it moved, it is gone, it is here. Key takeaways 301: permanent redirect 302: tempor...
Services SEO
Content Briefs for SEO, Done Properly
Le document qui indique à un rédacteur ce qu'une page doit couvrir, à qui elle s'adresse et ce qu'elle doit surpasser. Points clés Contenu type : audience, intention, termes cibles,...
Services SEO
Cannibalization and Keyword Overlap, Done Properly
Several pages on one site competing for the same query, so none of them establishes itself. Key takeaways Symptom: the ranking URL for a query changes repeatedl...
Services SEO
A Practical Guide to SEO for JavaScript Sites
Making content built and rendered by JavaScript reliably discoverable and indexable. Key takeaways Rendering: Googlebot renders JavaScript, in a second pass Del...
Services SEO
Google Spam Policies: The Decisions That Matter
The practices Google publishes as grounds for ranking a page or a whole site lower, or removing it from results, from cloaking and hidden text to the abuse poli...
Services SEO
Title Links and Meta Descriptions, Done Properly
The clickable headline Google shows for a result, usually taken from the page's title element, and the snippet text beneath it, which may come from the met...
Services SEO
Pagination and Infinite Scroll, Done Properly
How a long list of items, such as products or articles, is split across several URLs or loaded progressively as a visitor scrolls or clicks to see more. Key tak...
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