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How to Get Crisis Content Preparation Right
Prepared statements, holding pages and dark sites ready for incidents before they happen. Key takeaways Holding statements: cover known scenario types Dark site...
Lumexa Media · Articles
Le journal
Les notes de travail d'un studio qui retouche des images, monte des vidéos, mixe de l'audio, crée des sites web, réalise des rendus 3D et débat des résultats de recherche. Chaque article est signé par une personne nommée et cite l'organisme qui a publié les chiffres qu'il contient.
5 872 articles dans 14 disciplines
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A Practical Guide to Content for Older Audiences
Writing and structuring content for readers who may have lower digital confidence or age-related impairments. Key takeaways Vision: age-related changes affect c...
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A Practical Guide to Writing Product Safety Warnings
The warnings that appear on products, packaging and in manuals. Key takeaways Signal words: danger, warning and caution indicate severity levels Structure: effe...
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Content Archiving for Records: What Actually Works
Retaining published content as a record, where regulation or litigation requires it. Key takeaways Retention rules: some industries must retain communications C...
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Writing for Trade Publications: The Decisions That Matter
Contributed articles and columns written for industry magazines and trade sites. Key takeaways Editorial standards: publications reject thinly disguised promoti...
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How to Get Structuring a Content Team Right
The roles and responsibilities needed to produce content consistently, whether in-house or mixed with freelancers. Key takeaways Roles: strategy, writing, editi...
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Running a Newsletter Operation: What Actually Works
The recurring work of producing, sending and improving an email newsletter. Key takeaways Cadence: regular sending sets subscriber expectations Templates: reduc...
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Structuring a Documentation Site: What Actually Works
The information architecture of product or technical documentation. Key takeaways Task orientation: users arrive with a task, not a topic Search: documentation...
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How to Get Maintaining a Knowledge Base Right
Keeping help articles accurate, findable and useful as a product and its policies change. Key takeaways Decay: articles go out of date with every product change...
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Enforcing a Style Guide: What Actually Works
Making a written style guide actually change how content is written. Key takeaways Tooling: automated checks catch mechanical issues Examples: teach faster than...
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Managing a Freelance Writer Pool: The Decisions That Matter
Building and running a group of freelance writers who produce content regularly. Key takeaways Onboarding: writers need product and audience context Briefs: qua...
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A Practical Guide to Proofreading and Quality Checks
The final check for errors in spelling, grammar, links, facts and formatting before publishing. Key takeaways Fresh eyes: authors miss their own errors Checklis...
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