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Author Bios and Bylines: The Decisions That Matter
Information about who wrote a piece of content, including their name, role, relevant experience and a link to a profile page. Key takeaways Google guidance: mak...
Lumexa Media · Articles
Le journal
Les notes de travail d'un studio qui retouche des images, monte des vidéos, mixe de l'audio, crée des sites web, réalise des rendus 3D et débat des résultats de recherche. Chaque article est signé par une personne nommée et cite l'organisme qui a publié les chiffres qu'il contient.
5 872 articles dans 14 disciplines
Stratégie de contenu
A Practical Guide to Fact-Checking Process
Checking the facts, figures, names, quotes and claims in content against reliable sources before publication. Key takeaways What to check: names, numbers, dates...
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Citing Sources in Web Content, Done Properly
Linking to and naming the sources behind claims, data and quotes, so readers can verify them and understand where information comes from. Key takeaways Primary...
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Corrections and Editorial Policies: The Decisions That Matter
Published policies explaining how an organization produces, reviews and corrects content, and how readers can report errors. Key takeaways Corrections policy: e...
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A Practical Guide to Sponsored and Native Content
Paid content that is published in the style of editorial content, such as sponsored articles, advertorials and branded content. Key takeaways FTC guidance: nati...
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A Practical Guide to Evergreen Versus Timely Content
The balance between content that stays useful for a long time, such as guides and definitions, and content tied to news, trends or events. Key takeaways Evergre...
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Headline Writing: What Actually Works
Writing headlines and titles that tell readers accurately what a piece of content offers and make them want to read it. Key takeaways Scanning: readers often re...
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Front-Loading and the Inverted Pyramid: What Actually Works
Writing with the most important information first, then supporting details, a structure borrowed from journalism. Key takeaways Inverted pyramid: conclusion fir...
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Lists and Tables in Content, Done Properly
Using bulleted lists, numbered steps and tables to present information that has structure, instead of long paragraphs. Key takeaways Numbered lists: for sequent...
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How to Get Images and Captions in Articles Right
Choosing, captioning and describing images in articles so they add information rather than decoration. Key takeaways Alt text: describes the image's purpos...
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How to Get Inclusive Language Right
Word choices that respect people and avoid excluding or stereotyping groups based on disability, gender, race, age or other characteristics. Key takeaways Perso...
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Content Operations: The Decisions That Matter
The people, processes and tools that plan, produce, review, publish and maintain content across an organization. Key takeaways Components: roles, workflows, too...
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