Stratégie de contenu
How to Get Tutorials and How-To Articles Right
Step-by-step content that teaches readers to complete a specific task. Key takeaways Numbered steps: suit tasks that must be done in order One action per step:...
Lumexa Media
Quinze ans d'expérience entre éditorial, produit et marque. Écrit principalement sur le positionnement, les systèmes de contenu et les décisions prises avant que quiconque n'ouvre un outil de design.
3,992 articles
Stratégie de contenu
Writing Calls to Action: What Actually Works
The words on buttons and links that ask readers to take the next step. Key takeaways Specificity: labels should describe what happens next Label in Name: WCAG r...
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How to Get Writing for Translation Right
Writing source content in clear, consistent English that translates accurately and affordably. Key takeaways Global English: Microsoft's style guide includ...
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Emoji and Special Characters in Content, Done Properly
Using emoji, symbols and decorative characters in web content, social posts and email. Key takeaways Screen readers: announce emoji using their names Unicode: d...
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Spanish-Language Content for US Audiences: The Decisions That Matter
Creating and localizing content for Spanish speakers in the United States. Key takeaways Census data: Spanish is the most common language other than English spo...
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How to Get Onboarding Email Sequences Right
Automated emails sent after sign-up to help new users or customers get started. Key takeaways Transactional messages: CAN-SPAM treats them differently from comm...
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Writing Survey Questions, Done Properly
Designing clear, unbiased questions for customer surveys and research that feeds content. Key takeaways Wording: small wording changes can shift answers Order:...
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Recurring Content Series: What Actually Works
Content published to a repeating format and schedule, such as a weekly column, monthly roundup or annual report. Key takeaways Format: a repeatable structure sp...
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Show Notes and Episode Pages, Done Properly
The written page that accompanies a podcast or video episode, with summary, links and key points. Key takeaways Discoverability: text can be indexed by search e...
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Content for Events and Conferences: What Actually Works
The content produced before, during and after an event, from agendas and speaker pages to recaps and recordings. Key takeaways Before: agenda and speaker pages...
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Charts and Data in Articles: The Decisions That Matter
Presenting numbers in articles with charts, tables and clear explanation. Key takeaways Axis choices: truncated axes can exaggerate differences Color: should no...
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Ghostwriting and Attribution, Done Properly
Writing content published under someone else's name, common for executives and subject experts. Key takeaways Bylines: readers judge credibility partly by...
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