Content-Strategie
How to Get Tutorials and How-To Articles Right
Step-by-step content that teaches readers to complete a specific task. Key takeaways Numbered steps: suit tasks that must be done in order One action per step:...
Lumexa Media
Fünfzehn Jahre Erfahrung in Redaktion, Produkt und Marke. Schreibt vor allem über Positionierung, Content-Systeme und die Entscheidungen, die fallen, bevor jemand ein Designtool öffnet.
3,992 articles
Content-Strategie
Writing Calls to Action: What Actually Works
The words on buttons and links that ask readers to take the next step. Key takeaways Specificity: labels should describe what happens next Label in Name: WCAG r...
Content-Strategie
How to Get Writing for Translation Right
Writing source content in clear, consistent English that translates accurately and affordably. Key takeaways Global English: Microsoft's style guide includ...
Content-Strategie
Emoji and Special Characters in Content, Done Properly
Using emoji, symbols and decorative characters in web content, social posts and email. Key takeaways Screen readers: announce emoji using their names Unicode: d...
Content-Strategie
Spanish-Language Content for US Audiences: The Decisions That Matter
Creating and localizing content for Spanish speakers in the United States. Key takeaways Census data: Spanish is the most common language other than English spo...
Content-Strategie
How to Get Onboarding Email Sequences Right
Automated emails sent after sign-up to help new users or customers get started. Key takeaways Transactional messages: CAN-SPAM treats them differently from comm...
Content-Strategie
Writing Survey Questions, Done Properly
Designing clear, unbiased questions for customer surveys and research that feeds content. Key takeaways Wording: small wording changes can shift answers Order:...
Content-Strategie
Recurring Content Series: What Actually Works
Content published to a repeating format and schedule, such as a weekly column, monthly roundup or annual report. Key takeaways Format: a repeatable structure sp...
Content-Strategie
Show Notes and Episode Pages, Done Properly
The written page that accompanies a podcast or video episode, with summary, links and key points. Key takeaways Discoverability: text can be indexed by search e...
Content-Strategie
Content for Events and Conferences: What Actually Works
The content produced before, during and after an event, from agendas and speaker pages to recaps and recordings. Key takeaways Before: agenda and speaker pages...
Content-Strategie
Charts and Data in Articles: The Decisions That Matter
Presenting numbers in articles with charts, tables and clear explanation. Key takeaways Axis choices: truncated axes can exaggerate differences Color: should no...
Content-Strategie
Ghostwriting and Attribution, Done Properly
Writing content published under someone else's name, common for executives and subject experts. Key takeaways Bylines: readers judge credibility partly by...
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