Stratégie de contenu
A Practical Guide to Content Accessibility
Writing and structuring content so it works for readers using assistive technology, and for everyone else. Key takeaways Headings: must be sequential and descri...
Lumexa Media
Quinze ans d'expérience entre éditorial, produit et marque. Écrit principalement sur le positionnement, les systèmes de contenu et les décisions prises avant que quiconque n'ouvre un outil de design.
3,992 articles
Stratégie de contenu
Content Migration: The Decisions That Matter
Moving content to a new platform or structure without losing it, breaking it, or losing its search value. Key takeaways Requirement: a mapping from every old UR...
Stratégie de contenu
A Practical Guide to Plain Language
Writing that the intended reader can find, understand and act on the first time they read it, using common words, short sentences and a clear structure. Key tak...
Stratégie de contenu
A Practical Guide to Readability and Reading Level
How easy a piece of text is to read and understand, often estimated with formulas based on sentence and word length, and addressed in WCAG as a reading level re...
Stratégie de contenu
A Practical Guide to AI-Assisted Content
Content drafted, edited or expanded with generative AI tools, and the editorial checks needed before it is published under your name. Key takeaways Google'...
Stratégie de contenu
FAQ Pages and Question Content: The Decisions That Matter
Content organized as questions and answers, on a dedicated FAQ page or within product and service pages, answering what people ask before they buy or contact su...
Stratégie de contenu
Content Style Guides, Done Properly
A shared reference for how an organization writes: voice, grammar and punctuation choices, formatting, terminology and accessibility rules, with examples. Key t...
Stratégie de contenu
Publication and Update Dates, Done Properly
The dates shown on articles and guides, and the structured data behind them, telling readers and search engines when content was published and last meaningfully...
Stratégie de contenu
A Practical Guide to White Papers
Long-form, authoritative documents that explain a problem and an approach in depth, often used in B2B marketing and sometimes gated behind a form. Key takeaways...
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Lead Magnets and Gated Content, Done Properly
Valuable resources, such as guides, templates, checklists and tools, offered in exchange for contact details to generate leads. Key takeaways Exchange: contact...
Stratégie de contenu
Webinars as Content: The Decisions That Matter
Live or recorded online presentations used to educate prospects and customers, and the content that can be produced from them afterward. Key takeaways Captions:...
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Press Releases, Done Properly
Official announcements written for journalists and published through newsrooms and distribution services, covering launches, results and company news. Key takea...
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