Stratégie de contenu
Editorial Quality Rubrics: The Decisions That Matter
A defined standard for what good content looks like, used to review drafts consistently. Key takeaways Criteria: accuracy, usefulness, structure, sourcing and a...
Lumexa Media
Quinze ans d'expérience entre éditorial, produit et marque. Écrit principalement sur le positionnement, les systèmes de contenu et les décisions prises avant que quiconque n'ouvre un outil de design.
3,992 articles
Stratégie de contenu
A Practical Guide to Comments and Community on Articles
Reader comments and discussion attached to published content, and how they are moderated. Key takeaways Moderation: requires ongoing time and clear rules Spam:...
Stratégie de contenu
Archiving and Unpublishing Content: What Actually Works
Deciding what to do with content that is outdated, wrong or no longer relevant. Key takeaways Redirects: preserve link value when pages are removed Archive noti...
Stratégie de contenu
Patient Education Materials, Done Properly
Written material that explains conditions, treatments and instructions to patients and families. Key takeaways Reading level: health literacy varies widely acro...
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Safety Data Sheets and Hazard Content, Done Properly
Documentation about chemical hazards, handling and emergency measures that accompanies many products. Key takeaways Standard format: safety data sheets follow a...
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Assembly and Operating Instructions: The Decisions That Matter
The instructions that ship with products, covering assembly, operation, maintenance and safety. Key takeaways Warnings: safety warnings follow recognized conven...
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A Practical Guide to HR Policies and Employee Handbooks
Written policies covering conduct, leave, benefits and procedures for employees. Key takeaways Jurisdiction: employment rules vary by state Acknowledgment: empl...
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Grant Writing for Nonprofits: What Actually Works
Applications to foundations and government programs for funding. Key takeaways Criteria: funders publish scoring criteria and priorities Evidence: claims about...
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How to Get Technical Documentation for Manufacturers Right
Manuals, specifications and maintenance documentation for industrial products. Key takeaways Versions: documentation must match product revisions Translation: p...
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Legal Content Review Workflows, Done Properly
The process by which marketing and web content is reviewed for legal and regulatory risk. Key takeaways Triggers: certain claim types always need review Timing:...
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Accessible Document Publishing: The Decisions That Matter
Producing reports, forms and policies that people using assistive technology can read. Key takeaways Tagging: PDF accessibility depends on structure tags HTML f...
Stratégie de contenu
How to Get Content for Franchise Networks Right
Content systems that let local franchisees publish while keeping the brand and claims consistent. Key takeaways Local pages: each location needs genuinely local...
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