Stratégie de contenu
Managing a Freelance Writer Pool: The Decisions That Matter
Building and running a group of freelance writers who produce content regularly. Key takeaways Onboarding: writers need product and audience context Briefs: qua...
Lumexa Media
Quinze ans d'expérience entre éditorial, produit et marque. Écrit principalement sur le positionnement, les systèmes de contenu et les décisions prises avant que quiconque n'ouvre un outil de design.
3,992 articles
Stratégie de contenu
A Practical Guide to Proofreading and Quality Checks
The final check for errors in spelling, grammar, links, facts and formatting before publishing. Key takeaways Fresh eyes: authors miss their own errors Checklis...
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Support Macros and Templates: The Decisions That Matter
Prewritten replies support teams use for common customer questions. Key takeaways Consistency: macros keep answers aligned with policy Personalization: unedited...
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Internal Process Documentation: The Decisions That Matter
Written procedures that describe how work is done inside an organization. Key takeaways Findability: documentation nobody can find is not documentation Ownershi...
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Writing FAQs from Support Data, Done Properly
Building frequently asked question content from real support tickets and search queries. Key takeaways Ticket analysis: reveals actual recurring questions Searc...
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How to Get Choosing a Content Agency Right
Selecting an external partner to produce content, and what to test before committing. Key takeaways Subject expertise: specialist topics need writers who unders...
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How to Get Content During Mergers Right
Handling websites, publications and messaging when organizations merge or are acquired. Key takeaways Duplication: merged organizations hold overlapping content...
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Editorial Governance Across Brands, Done Properly
Running content standards across several brands or business units in one organization. Key takeaways Shared standards: accessibility and accuracy apply everywhe...
That is all 3,992 of them.