Diseño de marca e identidad
A Practical Guide to Motion in Brand Identity
Defining how a brand moves in animation and interfaces, including logo animations, transitions and motion principles. Key takeaways Elements: timing, easing, di...
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Notas de trabajo de un estudio que edita imágenes, monta vídeo, mezcla audio, crea sitios web, renderiza 3D y discute sobre resultados de búsqueda. Cada artículo lo escribe una persona identificada con su nombre y cita al organismo que publicó las cifras que contiene.
5.872 artículos en 14 disciplinas
Diseño de marca e identidad
Accessible Signage and ADA Standards: What Actually Works
The ADA requirements for signs in public accommodations and workplaces, such as raised characters and Braille on room identification signs. Key takeaways Standa...
Diseño de marca e identidad
A Practical Guide to Care Labels and Textile Labeling for Branded Apparel
The US labeling rules that apply to branded clothing and textiles, including fiber content, country of origin and care instructions. Key takeaways Textile Rule:...
Diseño de marca e identidad
A Practical Guide to Food Packaging Labeling Requirements
The US labeling requirements that shape food packaging design, including the Nutrition Facts panel, ingredient lists, allergen declarations and net quantity. Ke...
Diseño de marca e identidad
Logo Clear Space and Minimum Size: The Decisions That Matter
Rules that define how much empty space must surround a logo and the smallest size at which it can be reproduced legibly. Key takeaways Clear space: often define...
Diseño de marca e identidad
Brand Governance: The Decisions That Matter
The roles, processes and tools that keep a brand consistent as it is used by many teams, agencies and partners. Key takeaways Roles: a brand owner and reviewers...
Diseño de marca e identidad
Brand Refresh Versus Rebrand: What Actually Works
The difference between refreshing a brand, which updates its expression while keeping recognition, and rebranding, which changes its name, positioning or identi...
Diseño de marca e identidad
Employer Branding, Done Properly
How an organization presents itself as a place to work, through careers pages, job ads, employee stories and hiring experiences. Key takeaways Careers pages: th...
Diseño de marca e identidad
A Practical Guide to Co-Branding and Partnerships
Presenting two or more brands together, such as in partnerships, sponsorships and joint products, with rules for how the brands appear. Key takeaways Trademark...
Diseño de marca e identidad
A Practical Guide to Brand Color Tokens
Named design tokens for brand colors, such as color-brand-primary, used in design tools and code so colors stay consistent and can be updated in one place. Key...
Diseño de marca e identidad
A Practical Guide to Brand Asset Management
Storing, organizing and distributing approved brand assets, such as logos, fonts, images and templates, so people always use current versions. Key takeaways Too...
Diseño de marca e identidad
How to Get Brand Messaging Frameworks Right
A structured set of core messages, supporting points and proof that tells everyone in an organization how to describe the brand consistently. Key takeaways Comp...
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