Diseño de marca e identidad
How to Get Favicons and App Icons Right
The small icons that represent a brand in browser tabs, bookmarks, home screens and app stores, each with its own size and format requirements. Key takeaways De...
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Notas de trabajo de un estudio que edita imágenes, monta vídeo, mezcla audio, crea sitios web, renderiza 3D y discute sobre resultados de búsqueda. Cada artículo lo escribe una persona identificada con su nombre y cita al organismo que publicó las cifras que contiene.
5.872 artículos en 14 disciplinas
Diseño de marca e identidad
A Practical Guide to Font Licensing
The license terms that decide where a brand's typefaces may be used: installed on computers, served on websites, embedded in apps and documents, or used in...
Diseño de marca e identidad
Print Color for Brands: What Actually Works
How brand colors are specified and reproduced in print, using process colors, spot inks and color profiles so they match across printers and materials. Key take...
Diseño de marca e identidad
How to Get Dark Mode and Brand Color Right
Adapting a brand's colors, logo and imagery for dark interfaces, so the brand stays recognizable and readable when devices and apps switch to a dark theme....
Diseño de marca e identidad
How to Get Brand Purpose and Values Right
A clear statement of why an organization exists beyond making money, and the values that guide how it behaves toward customers, staff and communities. Key takea...
Diseño de marca e identidad
Brand Personality: What Actually Works
The human characteristics a brand expresses, such as warm, precise or playful, which shape its voice, visual style and behavior. Key takeaways Expression: voice...
Diseño de marca e identidad
How to Get Taglines and Slogans Right
Short phrases used alongside a brand name or logo to express its promise, position or personality. Key takeaways Trademark protection: taglines can be registere...
Diseño de marca e identidad
A Practical Guide to Mission and Vision Statements
A mission statement describes what an organization does and for whom; a vision statement describes the future it is working toward. Key takeaways Mission: what...
Diseño de marca e identidad
Domain Names for Brands, Done Properly
Choosing and managing the domain names a brand uses, including the primary domain, defensive registrations and country-code domains. Key takeaways Registrar acc...
Diseño de marca e identidad
A Practical Guide to Social Media Handles and Profiles
Securing consistent usernames and setting up profile images, bios and links across social platforms for a brand. Key takeaways Consistency: the same handle acro...
Diseño de marca e identidad
Brand Templates for Teams: What Actually Works
Ready-made templates for presentations, documents, social posts and ads that let non-designers produce on-brand materials. Key takeaways Common tools: PowerPoin...
Diseño de marca e identidad
Illustration Style Guidelines: The Decisions That Matter
Rules that define how a brand's illustrations look, including line, shape, color, perspective and how people are depicted. Key takeaways Elements: line wei...
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