Servicios de SEO
Product Review Content, Done Properly
Articles that review or compare products, and Google's guidance on what makes them useful, such as evidence of hands-on testing and comparison. Key takeawa...
Samir Haddad
SEO técnico y medición. Escribe sobre rastreo, indexación, Core Web Vitals y la diferencia entre una cifra y una suposición.
313 articles
Servicios de SEO
A Practical Guide to Link Spam and Link Schemes
Practices that manipulate links to a site to influence rankings, such as buying links, excessive link exchanges and automated link building. Key takeaways Prohi...
Servicios de SEO
Anchor Text: What Actually Works
The clickable words of a link, which tell people and search engines what the linked page is about. Key takeaways Google guidance: anchor text should be descript...
Servicios de SEO
A Practical Guide to Content Syndication and Canonicals
Republishing your content on other sites, or theirs on yours, and the signals used to show which version is the original. Key takeaways Duplicate content: Googl...
Servicios de SEO
A Practical Guide to URL Parameters and Tracking URLs
Query strings added to URLs for sorting, filtering, sessions and tracking, which can create many duplicate versions of the same page. Key takeaways Duplicate UR...
Servicios de SEO
Subdomains or Subfolders: How to Choose
The choice between hosting a blog, store or regional site on a subdomain, such as blog.example.com, or in a subfolder, such as example.com/blog. Key takeaways G...
Servicios de SEO
Orphan Pages, Done Properly
Pages that exist on a site but have no internal links pointing to them, so visitors and crawlers can only reach them through sitemaps or external links. Key tak...
Servicios de SEO
How to Get Thin and Doorway Pages Right
Pages with little original value, such as near-identical location pages or pages created only to rank for variations of a search and send visitors elsewhere. Ke...
Servicios de SEO
How to Get Cloaking and Sneaky Redirects Right
Showing search engines different content from what users see, or redirecting users somewhere other than what search engines indexed. Key takeaways Cloaking: pre...
Servicios de SEO
How to Get HTTPS and Search Right
Serving a site over HTTPS with a valid certificate, and the search implications of switching from HTTP or running mixed versions. Key takeaways Ranking: Google...
Servicios de SEO
How to Get Organic Click-Through Rate Right
The percentage of search impressions that result in a click, which depends on position, the search features on the page and how attractive a result's title...
Servicios de SEO
Branded and Non-Branded Search: What Actually Works
Separating searches that include a company's name from those that do not, so SEO performance reflects new demand rather than people already looking for the...
Load more articles
Showing 240 of 313