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A Practical Guide to Crawl Traps in Filtered Navigation
The crawling and indexing problems created by filter and sort combinations on category pages. Key takeaways URL explosion: each filter combination can create a...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
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Search Console API and Bulk Export, Done Properly
Getting Search Console data programmatically, through the API or the bulk data export to BigQuery. Key takeaways Interface limits: reports show limited rows and...
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How to Get FAQ and HowTo Rich Results Right
Structured data for questions and step-by-step instructions, and the changes Google has made to how they appear. Key takeaways FAQ changes: Google limited FAQ r...
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How to Get Sitelinks and the Search Box Right
The extra links Google shows under a result, and the search box feature that was once controlled by markup. Key takeaways Automatic: Google generates sitelinks...
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A Practical Guide to Course Structured Data
Markup that describes educational courses, including provider, description and delivery details. Key takeaways Course type: Schema.org defines a Course type Req...
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A Practical Guide to Knowledge Panels and Entities
The information boxes search engines show about organizations, people and things, drawn from entity understanding. Key takeaways Entities: search engines model...
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The Disavow Tool: The Decisions That Matter
Google's tool for telling the search engine to ignore specific links pointing at a site. Key takeaways Purpose: built for sites with manual actions related...
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A Practical Guide to Expired Domain Abuse
Buying expired domains to reuse their past reputation for unrelated content, which Google treats as spam. Key takeaways Spam policy: Google lists expired domain...
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A Practical Guide to Site Reputation Abuse
Publishing third-party content on a strong domain mainly to exploit its ranking signals, sometimes called parasite SEO. Key takeaways Policy: Google's spam...
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Local Citations and NAP Consistency: The Decisions That Matter
Listings of a business's name, address and phone number across directories, and keeping them consistent. Key takeaways NAP: name, address and phone number...
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Rich Results Testing, Done Properly
Validating structured data with testing tools before and after publishing. Key takeaways Rich Results Test: checks whether a page is eligible for Google feature...
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How to Get Rank Tracking Right
Monitoring where pages appear in search results for chosen keywords, across devices and locations. Key takeaways Personalization: results differ by location, de...
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