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Image License Metadata: The Decisions That Matter
Structured data or embedded IPTC metadata that tells Google Images who owns an image and where it can be licensed, which can show a Licensable badge. Key takeaw...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
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A Practical Guide to Profile Page and Discussion Forum Markup
Markup for pages about a person or organization that creates content, and for forum and discussion threads, helping Google understand perspectives and first-han...
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Software App Structured Data: The Decisions That Matter
Markup for pages about software and apps that describes the application, its operating system, category, price and ratings. Key takeaways Type: SoftwareApplicat...
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Paywalled Content Markup: The Decisions That Matter
Structured data that tells Google which parts of a page are behind a paywall or subscription, so the content can be crawled without being treated as cloaking. K...
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Product Variants Markup: The Decisions That Matter
Structured data that groups product variants, such as sizes and colors, under a single product group, showing how the variants relate to each other. Key takeawa...
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Crawl Budget: What Actually Works
How many URLs a search engine can and wants to crawl on a site in a given period, determined by the server's capacity and how much demand there is for the...
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A Practical Guide to Googlebot and Crawler Verification
Google's crawlers, how they identify themselves, and how to verify that a visitor claiming to be Googlebot really comes from Google. Key takeaways Main cra...
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Robots Meta Tags and Noindex: The Decisions That Matter
Page-level instructions, in a meta tag or X-Robots-Tag header, that control whether a page is indexed and how its snippet can be shown. Key takeaways noindex: t...
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Site Moves and Domain Changes: What Actually Works
Moving a website to a new domain, protocol or URL structure while keeping search visibility, using redirects and Search Console's Change of Address tool. K...
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A Practical Guide to Soft 404 Errors
Pages that tell visitors something does not exist, such as an out-of-stock or empty search page, while returning a 200 success status to crawlers. Key takeaways...
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Site Names and Favicons in Search: What Actually Works
The site name and small icon Google shows next to results, taken from the site's structured data, title and favicon. Key takeaways Site name source: WebSit...
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Search Console Page Indexing Report: The Decisions That Matter
The Search Console report that shows which known pages are indexed, which are not, and the reason for each excluded page. Key takeaways Statuses: indexed and no...
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