Servicios de SEO
A Practical Guide to Crawl Traps in Filtered Navigation
The crawling and indexing problems created by filter and sort combinations on category pages. Key takeaways URL explosion: each filter combination can create a...
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5.872 artículos en 14 disciplinas
Servicios de SEO
Search Console API and Bulk Export, Done Properly
Getting Search Console data programmatically, through the API or the bulk data export to BigQuery. Key takeaways Interface limits: reports show limited rows and...
Servicios de SEO
How to Get FAQ and HowTo Rich Results Right
Structured data for questions and step-by-step instructions, and the changes Google has made to how they appear. Key takeaways FAQ changes: Google limited FAQ r...
Servicios de SEO
How to Get Sitelinks and the Search Box Right
The extra links Google shows under a result, and the search box feature that was once controlled by markup. Key takeaways Automatic: Google generates sitelinks...
Servicios de SEO
A Practical Guide to Course Structured Data
Markup that describes educational courses, including provider, description and delivery details. Key takeaways Course type: Schema.org defines a Course type Req...
Servicios de SEO
A Practical Guide to Knowledge Panels and Entities
The information boxes search engines show about organizations, people and things, drawn from entity understanding. Key takeaways Entities: search engines model...
Servicios de SEO
The Disavow Tool: The Decisions That Matter
Google's tool for telling the search engine to ignore specific links pointing at a site. Key takeaways Purpose: built for sites with manual actions related...
Servicios de SEO
A Practical Guide to Expired Domain Abuse
Buying expired domains to reuse their past reputation for unrelated content, which Google treats as spam. Key takeaways Spam policy: Google lists expired domain...
Servicios de SEO
A Practical Guide to Site Reputation Abuse
Publishing third-party content on a strong domain mainly to exploit its ranking signals, sometimes called parasite SEO. Key takeaways Policy: Google's spam...
Servicios de SEO
Local Citations and NAP Consistency: The Decisions That Matter
Listings of a business's name, address and phone number across directories, and keeping them consistent. Key takeaways NAP: name, address and phone number...
Servicios de SEO
Rich Results Testing, Done Properly
Validating structured data with testing tools before and after publishing. Key takeaways Rich Results Test: checks whether a page is eligible for Google feature...
Servicios de SEO
How to Get Rank Tracking Right
Monitoring where pages appear in search results for chosen keywords, across devices and locations. Key takeaways Personalization: results differ by location, de...
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