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Anchor Text: What Actually Works
The clickable words of a link, which tell people and search engines what the linked page is about. Key takeaways Google guidance: anchor text should be descript...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
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A Practical Guide to Content Syndication and Canonicals
Republishing your content on other sites, or theirs on yours, and the signals used to show which version is the original. Key takeaways Duplicate content: Googl...
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A Practical Guide to URL Parameters and Tracking URLs
Query strings added to URLs for sorting, filtering, sessions and tracking, which can create many duplicate versions of the same page. Key takeaways Duplicate UR...
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Subdomains or Subfolders: How to Choose
The choice between hosting a blog, store or regional site on a subdomain, such as blog.example.com, or in a subfolder, such as example.com/blog. Key takeaways G...
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Orphan Pages, Done Properly
Pages that exist on a site but have no internal links pointing to them, so visitors and crawlers can only reach them through sitemaps or external links. Key tak...
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How to Get Thin and Doorway Pages Right
Pages with little original value, such as near-identical location pages or pages created only to rank for variations of a search and send visitors elsewhere. Ke...
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How to Get Cloaking and Sneaky Redirects Right
Showing search engines different content from what users see, or redirecting users somewhere other than what search engines indexed. Key takeaways Cloaking: pre...
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How to Get HTTPS and Search Right
Serving a site over HTTPS with a valid certificate, and the search implications of switching from HTTP or running mixed versions. Key takeaways Ranking: Google...
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How to Get Organic Click-Through Rate Right
The percentage of search impressions that result in a click, which depends on position, the search features on the page and how attractive a result's title...
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Branded and Non-Branded Search: What Actually Works
Separating searches that include a company's name from those that do not, so SEO performance reflects new demand rather than people already looking for the...
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How to Get Google Business Profile Categories and Attributes Right
The primary and secondary categories, services and attributes on a Google Business Profile that describe what a business does and offers. Key takeaways Primary...
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Service-Area Businesses: The Decisions That Matter
Businesses that serve customers at their location, such as plumbers or cleaners, and how they should set up their Google Business Profile and website. Key takea...
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