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How to Get Canonicalization and Duplicate Content Right
Telling search engines which URL is the preferred version when the same or similar content is reachable at several addresses. Key takeaways Signal: the rel=cano...
Lumexa Media · Writing
The journal
Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
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A Practical Guide to Internal Linking
The links between pages on your own site, which establish structure, distribute authority and help discovery. Key takeaways Function: discovery, signal distribu...
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Link Building and Digital PR, Done Properly
Earning links from other sites, through work worth citing rather than through schemes that manufacture them. Key takeaways Link spam policy: search engines publ...
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Local SEO, Done Properly
Optimizing for searches with local intent, where proximity and the business profile matter as much as the website. Key takeaways Business profile: the primary a...
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A Practical Guide to E-E-A-T and Content Quality
Experience, Expertise, Authoritativeness and Trust — the framework in Google's quality rater guidelines for judging whether content deserves to be relied o...
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Content Pruning and Refreshing, Done Properly
Deciding what to update, consolidate, redirect or remove in an existing content library. Key takeaways Options: update, consolidate, redirect, noindex or delete...
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A Practical Guide to Search Console
The reporting tool that shows how a search engine sees your site: queries, coverage, enhancements and errors. Key takeaways Performance data: queries, impressio...
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Core Updates and Ranking Volatility: The Decisions That Matter
The broad changes search engines make to their ranking systems, and the movement they cause across many sites at once. Key takeaways Announcement: core updates...
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How to Get International SEO Right
Serving different languages and markets with the right content, at the right URL, with the right signals. Key takeaways Targeting signal: hreflang annotations f...
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A Practical Guide to E-commerce SEO
Search optimization for sites with large catalogs, faceted navigation and products that come and go. Key takeaways Category pages: usually the highest-value pag...
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Page Speed and SEO: What Actually Works
The relationship between how fast a page loads and how it performs in search — as a ranking input and, more importantly, as a conversion factor. Key takeaways R...
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Structured Data and Rich Results, Done Properly
Markup that describes a page's content in a standard vocabulary so it can be eligible for enhanced search result features. Key takeaways Format: JSON-LD is...
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