Digital Marketing & CRO
Email Deliverability: What Actually Works
Getting email into inboxes rather than spam folders or nowhere at all. Key takeaways SPF: declares which servers may send for a domain DKIM: cryptographically s...
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Working notes from a studio that edits images, cuts video, mixes audio, builds websites, renders 3D and argues about search results. Every article is written by a named person and cites the body that published the figures in it.
5,872 articles across 14 disciplines
Digital Marketing & CRO
A Practical Guide to Marketing Automation
Triggered sequences that respond to what a person does rather than to a calendar. Key takeaways Triggers: behavior, dates or attribute changes Exit conditions:...
Digital Marketing & CRO
A Practical Guide to Social Media Strategy
Deciding which platforms a business uses, for what purpose, and what it will actually publish. Key takeaways Reach: organic reach is determined by platform algo...
Digital Marketing & CRO
How to Get Paid Social Advertising Right
Buying placements in social feeds, where targeting, creative and the landing experience all interact. Key takeaways Targeting: audience based rather than query...
Digital Marketing & CRO
Lead Generation and Qualification: What Actually Works
Capturing inquiries and deciding which of them are worth a salesperson's time. Key takeaways Trade-off: more form fields means fewer, better qualified lead...
Digital Marketing & CRO
A Practical Guide to Consent Management and Privacy
Obtaining, recording and honoring consent for tracking and marketing, and giving people control over it. Key takeaways Requirement: non-essential cookies and si...
Digital Marketing & CRO
How to Get Customer Lifecycle Marketing Right
Planning communication across the whole relationship — acquisition, onboarding, retention, expansion and win-back. Key takeaways Stages: acquisition, activation...
Digital Marketing & CRO
Marketing Data and Reporting: What Actually Works
Bringing data from several platforms into a report that answers a business question. Key takeaways Double counting: platforms each claim conversions they touche...
Digital Marketing & CRO
Personalization: What Actually Works
Changing what a visitor sees based on what is known about them. Key takeaways Caching conflict: personalised responses cannot be cached publicly Data basis: req...
Digital Marketing & CRO
Session Recording and Heatmaps: What Actually Works
Tools that record how individuals used a page, and aggregate where people clicked, moved and scrolled. Key takeaways Privacy: recordings can capture personal da...
Digital Marketing & CRO
Marketing Site Speed and Conversion, Done Properly
The relationship between how fast a marketing page loads and whether visitors complete what they came for. Key takeaways Tag load: marketing pages typically car...
Digital Marketing & CRO
A Practical Guide to Campaign Measurement and Incrementality
Establishing whether a campaign caused additional business, rather than taking credit for business that would have happened anyway. Key takeaways Holdout testin...
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