Digital Marketing & CRO
A Practical Guide to Apple Mail Privacy Protection
An Apple Mail feature that preloads email content, including tracking pixels, so opens are recorded whether or not the person actually read the message. Key tak...
Samir Haddad
Technical SEO and measurement. Writes about crawling, indexing, Core Web Vitals and the difference between a figure and a guess.
313 articles
Digital Marketing & CRO
A Practical Guide to Email Segmentation
Dividing an email list into groups based on behavior, preferences, purchase history or lifecycle stage so each group receives more relevant messages. Key takeaw...
Digital Marketing & CRO
A Practical Guide to CCPA and CPRA for Marketers
California's consumer privacy law, as amended by the California Privacy Rights Act, and what it means for tracking, targeted advertising and customer data....
Digital Marketing & CRO
A Practical Guide to Global Privacy Control
A browser signal that tells websites a visitor wants to opt out of the sale or sharing of their personal information. Key takeaways What it is: a signal sent by...
Digital Marketing & CRO
How to Get Children's Privacy and COPPA Right
The Children's Online Privacy Protection Act, which regulates collecting personal information from children under 13 through websites, apps and online serv...
Digital Marketing & CRO
Influencer Marketing Disclosures: What Actually Works
The FTC's expectations for how brands and influencers disclose paid partnerships, free products and other material connections in social media content. Key...
Digital Marketing & CRO
A Practical Guide to Affiliate Marketing Disclosures
Disclosing that a website or creator earns commission when readers buy through their links, as required by FTC guidance on endorsements. Key takeaways FTC posit...
Digital Marketing & CRO
How to Get Popups and Interstitials Right
Overlays that appear on top of page content, such as email sign-up popups, promotions, exit-intent offers and app install banners. Key takeaways Google guidance...
Digital Marketing & CRO
Social Proof: What Actually Works
Using evidence of other people's choices, such as reviews, ratings, customer logos, testimonials and usage numbers, to reassure prospective customers. Key...
Digital Marketing & CRO
Urgency and Scarcity Messaging, Done Properly
Messages such as limited stock, countdown timers and ending offers that encourage people to act sooner. Key takeaways FTC concern: false limited-time offers and...
Digital Marketing & CRO
A Practical Guide to Pricing Page Optimization
Improving pricing pages so prospective customers can understand plans, compare options and choose confidently. Key takeaways Plan comparison: a clear table of f...
Digital Marketing & CRO
Trust Signals: What Actually Works
Elements that help visitors judge whether a business is legitimate and safe to buy from, such as clear contact details, policies, reviews and secure payment cue...
Load more articles
Showing 60 of 313