Digital Marketing & CRO
Performance Max Campaigns: The Decisions That Matter
A Google Ads campaign type that uses automation to show ads across Search, YouTube, Display, Discover, Gmail and Maps from one campaign. Key takeaways Channels:...
Samir Haddad
Technical SEO and measurement. Writes about crawling, indexing, Core Web Vitals and the difference between a figure and a guess.
313 articles
Digital Marketing & CRO
Smart Bidding Strategies: The Decisions That Matter
Google Ads automated bid strategies, such as Target CPA, Target ROAS, Maximize conversions and Maximize conversion value, that set bids for each auction using m...
Digital Marketing & CRO
Responsive Search Ads: What Actually Works
Google Ads search ads built from multiple headlines and descriptions that Google combines automatically to match each search. Key takeaways Headlines: up to 15,...
Digital Marketing & CRO
Google Ads Assets: What Actually Works
Additional information shown with search ads, such as sitelinks, callouts, structured snippets, calls, locations and images, previously called extensions. Key t...
Digital Marketing & CRO
Google Ads Policies: The Decisions That Matter
The rules Google applies to ads, destinations and advertisers, covering prohibited content, restricted categories, editorial standards and advertiser verificati...
Digital Marketing & CRO
How to Get Customer Match Right
A Google Ads feature that uses hashed customer contact information, such as email addresses, to reach or exclude existing customers across Google's platfor...
Digital Marketing & CRO
Microsoft Advertising: What Actually Works
Microsoft's advertising platform, which places search ads on Bing and partner networks and offers audience targeting, including LinkedIn profile targeting....
Digital Marketing & CRO
Meta Advantage+ Campaigns: The Decisions That Matter
Meta's automated campaign options that use machine learning to handle audiences, placements and creative combinations with fewer manual settings. Key takea...
Digital Marketing & CRO
A Practical Guide to LinkedIn Lead Gen Forms
LinkedIn ad forms that open inside LinkedIn and are pre-filled with members' profile information, used to collect B2B leads without a landing page. Key tak...
Digital Marketing & CRO
A Practical Guide to Pinterest Ads
Advertising on Pinterest, where people search and save ideas for future plans and purchases, using promoted pins, shopping ads and conversion tracking. Key take...
Digital Marketing & CRO
Double Opt-In: The Decisions That Matter
An email sign-up process where new subscribers confirm their address by clicking a link before they are added to the list. Key takeaways Process: sign-up form,...
Digital Marketing & CRO
How to Get One-Click Unsubscribe Right
The List-Unsubscribe and one-click unsubscribe headers that let people unsubscribe directly from their email client, now required by major mailbox providers for...
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