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Page Speed and SEO: What Actually Works
The relationship between how fast a page loads and how it performs in search — as a ranking input and, more importantly, as a conversion factor. Key takeaways R...
Samir Haddad
Technical SEO and measurement. Writes about crawling, indexing, Core Web Vitals and the difference between a figure and a guess.
313 articles
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Structured Data and Rich Results, Done Properly
Markup that describes a page's content in a standard vocabulary so it can be eligible for enhanced search result features. Key takeaways Format: JSON-LD is...
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How to Get Log File Analysis Right
Reading server logs to see exactly which URLs crawlers requested, when, and what they received. Key takeaways What logs record: every request, including crawler...
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Featured Snippets and SERP Features, Done Properly
The result formats that appear above or alongside the standard listings: snippets, panels, people-also-ask blocks and the rest. Key takeaways Featured snippet s...
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How to Get SEO Reporting and Attribution Right
Turning search data into a report that answers what changed, why, and what to do next. Key takeaways Data sources: Search Console for search, analytics for beha...
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A Practical Guide to Site Architecture for SEO
How pages are organized and linked so that importance, topic relationships and crawl paths are clear. Key takeaways Depth: pages far from entry points are crawl...
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Mobile SEO: What Actually Works
Ensuring the mobile version of a site — which is the version indexed — is complete, fast and usable. Key takeaways Indexing: mobile-first, using the mobile vers...
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A Practical Guide to Redirects and Status Codes
The HTTP responses that tell a browser and a crawler what happened to a URL: it moved, it is gone, it is here. Key takeaways 301: permanent redirect 302: tempor...
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Content Briefs for SEO, Done Properly
The document that tells a writer what a page must cover, who it is for, and what it has to beat. Key takeaways Typical contents: audience, intent, target terms,...
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Cannibalization and Keyword Overlap, Done Properly
Several pages on one site competing for the same query, so none of them establishes itself. Key takeaways Symptom: the ranking URL for a query changes repeatedl...
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A Practical Guide to SEO for JavaScript Sites
Making content built and rendered by JavaScript reliably discoverable and indexable. Key takeaways Rendering: Googlebot renders JavaScript, in a second pass Del...
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Google Spam Policies: The Decisions That Matter
The practices Google publishes as grounds for ranking a page or a whole site lower, or removing it from results, from cloaking and hidden text to the abuse poli...
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