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Page Speed and SEO: What Actually Works
The relationship between how fast a page loads and how it performs in search — as a ranking input and, more importantly, as a conversion factor. Key takeaways R...
Samir Haddad
Technisches SEO und Messung. Schreibt über Crawling, Indexierung, Core Web Vitals und den Unterschied zwischen einer Zahl und einer Schätzung.
313 articles
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Structured Data and Rich Results, Done Properly
Markup that describes a page's content in a standard vocabulary so it can be eligible for enhanced search result features. Key takeaways Format: JSON-LD is...
SEO-Services
How to Get Log File Analysis Right
Reading server logs to see exactly which URLs crawlers requested, when, and what they received. Key takeaways What logs record: every request, including crawler...
SEO-Services
Featured Snippets and SERP Features, Done Properly
The result formats that appear above or alongside the standard listings: snippets, panels, people-also-ask blocks and the rest. Key takeaways Featured snippet s...
SEO-Services
How to Get SEO Reporting and Attribution Right
Suchdaten in einen Bericht verwandeln, der beantwortet, was sich geändert hat, warum und was als Nächstes zu tun ist. Das Wichtigste in Kürze Datenquellen: Search Console für die Suche, Analytics für das Verh...
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A Practical Guide to Site Architecture for SEO
How pages are organized and linked so that importance, topic relationships and crawl paths are clear. Key takeaways Depth: pages far from entry points are crawl...
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Mobile SEO: What Actually Works
Ensuring the mobile version of a site — which is the version indexed — is complete, fast and usable. Key takeaways Indexing: mobile-first, using the mobile vers...
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A Practical Guide to Redirects and Status Codes
The HTTP responses that tell a browser and a crawler what happened to a URL: it moved, it is gone, it is here. Key takeaways 301: permanent redirect 302: tempor...
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Content Briefs for SEO, Done Properly
Das Dokument, das einem Autor sagt, was eine Seite abdecken muss, für wen sie ist und was sie übertreffen muss. Das Wichtigste in Kürze Typische Inhalte: Zielgruppe, Suchintention, Zielbegriffe,...
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Cannibalization and Keyword Overlap, Done Properly
Several pages on one site competing for the same query, so none of them establishes itself. Key takeaways Symptom: the ranking URL for a query changes repeatedl...
SEO-Services
A Practical Guide to SEO for JavaScript Sites
Making content built and rendered by JavaScript reliably discoverable and indexable. Key takeaways Rendering: Googlebot renders JavaScript, in a second pass Del...
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Google Spam Policies: The Decisions That Matter
The practices Google publishes as grounds for ranking a page or a whole site lower, or removing it from results, from cloaking and hidden text to the abuse poli...
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