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Before and after

Drag the handle on any pair. Filter by service or industry to find something close to what you are sending us.

Clear

4 examples

Before: A checkout that lost people at step three
After: A checkout that lost people at step three
Leaking Fixed

A checkout that lost people at step three

Funnel analysis, five moderated sessions, one change tested properly

Illustration, not a client job

Conversion Rate Optimization Retail 5 weeks

Before: Two analytics systems that never agreed
After: Two analytics systems that never agreed
Disagreeing Reconciled

Two analytics systems that never agreed

Duplicate tags removed, cross-domain fixed, consent configured rather than bypassed

Illustration, not a client job

Analytics & Measurement Retail 3 weeks

Before: An onboarding sequence that chased people who had already bought
After: An onboarding sequence that chased people who had already bought
Sending blind Triggered

An onboarding sequence that chased people who had already bought

Triggers rebuilt against real order state, with suppression that actually suppresses

Illustration, not a client job

Lifecycle & Email Marketing Education 4 weeks

Before: Spend that could not be traced to a sale
After: Spend that could not be traced to a sale
Platform-reported Reconciled

Spend that could not be traced to a sale

Campaigns restructured, conversions reconciled against orders, spend reported on margin

Illustration, not a client job

Paid Media E-commerce Ongoing

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