Servicios de SEO
How to Get Log File Analysis Right
Reading server logs to see exactly which URLs crawlers requested, when, and what they received. Key takeaways What logs record: every request, including crawler...
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Notas de trabajo de un estudio que edita imágenes, monta vídeo, mezcla audio, crea sitios web, renderiza 3D y discute sobre resultados de búsqueda. Cada artículo lo escribe una persona identificada con su nombre y cita al organismo que publicó las cifras que contiene.
5.872 artículos en 14 disciplinas
Servicios de SEO
Featured Snippets and SERP Features, Done Properly
The result formats that appear above or alongside the standard listings: snippets, panels, people-also-ask blocks and the rest. Key takeaways Featured snippet s...
Servicios de SEO
How to Get SEO Reporting and Attribution Right
Convertir los datos de búsqueda en un informe que responda qué cambió, por qué y qué hacer a continuación. Conclusiones clave Fuentes de datos: Search Console para la búsqueda, analítica para el compor...
Servicios de SEO
A Practical Guide to Site Architecture for SEO
How pages are organized and linked so that importance, topic relationships and crawl paths are clear. Key takeaways Depth: pages far from entry points are crawl...
Servicios de SEO
Mobile SEO: What Actually Works
Ensuring the mobile version of a site — which is the version indexed — is complete, fast and usable. Key takeaways Indexing: mobile-first, using the mobile vers...
Servicios de SEO
A Practical Guide to Redirects and Status Codes
The HTTP responses that tell a browser and a crawler what happened to a URL: it moved, it is gone, it is here. Key takeaways 301: permanent redirect 302: tempor...
Servicios de SEO
Content Briefs for SEO, Done Properly
El documento que indica a un redactor qué debe cubrir una página, a quién va dirigida y qué tiene que superar. Conclusiones clave Contenido habitual: audiencia, intención, términos objetivo,...
Servicios de SEO
Cannibalization and Keyword Overlap, Done Properly
Several pages on one site competing for the same query, so none of them establishes itself. Key takeaways Symptom: the ranking URL for a query changes repeatedl...
Servicios de SEO
A Practical Guide to SEO for JavaScript Sites
Making content built and rendered by JavaScript reliably discoverable and indexable. Key takeaways Rendering: Googlebot renders JavaScript, in a second pass Del...
Servicios de SEO
Google Spam Policies: The Decisions That Matter
The practices Google publishes as grounds for ranking a page or a whole site lower, or removing it from results, from cloaking and hidden text to the abuse poli...
Servicios de SEO
Title Links and Meta Descriptions, Done Properly
The clickable headline Google shows for a result, usually taken from the page's title element, and the snippet text beneath it, which may come from the met...
Servicios de SEO
Pagination and Infinite Scroll, Done Properly
How a long list of items, such as products or articles, is split across several URLs or loaded progressively as a visitor scrolls or clicks to see more. Key tak...
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