Estrategia de contenidos
How to Get Crisis Content Preparation Right
Prepared statements, holding pages and dark sites ready for incidents before they happen. Key takeaways Holding statements: cover known scenario types Dark site...
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Notas de trabajo de un estudio que edita imágenes, monta vídeo, mezcla audio, crea sitios web, renderiza 3D y discute sobre resultados de búsqueda. Cada artículo lo escribe una persona identificada con su nombre y cita al organismo que publicó las cifras que contiene.
5.872 artículos en 14 disciplinas
Estrategia de contenidos
A Practical Guide to Content for Older Audiences
Writing and structuring content for readers who may have lower digital confidence or age-related impairments. Key takeaways Vision: age-related changes affect c...
Estrategia de contenidos
A Practical Guide to Writing Product Safety Warnings
The warnings that appear on products, packaging and in manuals. Key takeaways Signal words: danger, warning and caution indicate severity levels Structure: effe...
Estrategia de contenidos
Content Archiving for Records: What Actually Works
Retaining published content as a record, where regulation or litigation requires it. Key takeaways Retention rules: some industries must retain communications C...
Estrategia de contenidos
Writing for Trade Publications: The Decisions That Matter
Contributed articles and columns written for industry magazines and trade sites. Key takeaways Editorial standards: publications reject thinly disguised promoti...
Estrategia de contenidos
How to Get Structuring a Content Team Right
The roles and responsibilities needed to produce content consistently, whether in-house or mixed with freelancers. Key takeaways Roles: strategy, writing, editi...
Estrategia de contenidos
Running a Newsletter Operation: What Actually Works
The recurring work of producing, sending and improving an email newsletter. Key takeaways Cadence: regular sending sets subscriber expectations Templates: reduc...
Estrategia de contenidos
Structuring a Documentation Site: What Actually Works
The information architecture of product or technical documentation. Key takeaways Task orientation: users arrive with a task, not a topic Search: documentation...
Estrategia de contenidos
How to Get Maintaining a Knowledge Base Right
Keeping help articles accurate, findable and useful as a product and its policies change. Key takeaways Decay: articles go out of date with every product change...
Estrategia de contenidos
Enforcing a Style Guide: What Actually Works
Making a written style guide actually change how content is written. Key takeaways Tooling: automated checks catch mechanical issues Examples: teach faster than...
Estrategia de contenidos
Managing a Freelance Writer Pool: The Decisions That Matter
Building and running a group of freelance writers who produce content regularly. Key takeaways Onboarding: writers need product and audience context Briefs: qua...
Estrategia de contenidos
A Practical Guide to Proofreading and Quality Checks
The final check for errors in spelling, grammar, links, facts and formatting before publishing. Key takeaways Fresh eyes: authors miss their own errors Checklis...
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