Brand & Identity Design
A Practical Guide to Branded Uniforms and Workwear
Clothing that carries a brand for staff, from polo shirts to technical workwear. Key takeaways Care labeling: textiles sold in the US require care labels Fiber...
Category · 133 articles
Brand & Identity Design
Positioning, naming, identity systems and the guidelines that keep them intact.
Brand & Identity Design
Brand Licensing Agreements, Done Properly
Contracts that let another business use your brand on their products or services. Key takeaways Quality control: trademark licensors are expected to control the...
Brand & Identity Design
Franchise Brand Standards: What Actually Works
The brand rules franchisees must follow, covering signage, uniforms, marketing and customer experience. Key takeaways Franchise Rule: the FTC requires franchiso...
Brand & Identity Design
Founder Personal Brands, Done Properly
The public profile of a founder or executive, and how it relates to the company brand. Key takeaways Reach: personal accounts often reach further than company a...
Brand & Identity Design
Reputation and Crisis Communications: The Decisions That Matter
How a brand prepares for and responds to incidents such as outages, recalls, complaints or negative coverage. Key takeaways Holding statements: prepared stateme...
Brand & Identity Design
Retiring a Brand: The Decisions That Matter
Withdrawing a brand name from the market, whether after consolidation, poor performance or a strategy change. Key takeaways Trademarks: registrations lapse with...
Brand & Identity Design
A Practical Guide to Brand Transition After Acquisition
Moving an acquired business onto the buyer's brand, or keeping it as a separate brand. Key takeaways Transition periods: dual branding can bridge the chang...
Brand & Identity Design
Design Patents: The Decisions That Matter
Protection for the ornamental appearance of a product, rather than how it works. Key takeaways Scope: design patents cover ornamental appearance, not function T...
Brand & Identity Design
How to Get Recycling Symbols on Packaging Right
The recycling claims and symbols printed on packaging, and the rules governing them. Key takeaways Green Guides: the FTC's guides cover environmental marke...
Brand & Identity Design
California Proposition 65 Warnings: What Actually Works
California's requirement to warn about exposure to listed chemicals, which affects packaging and websites selling into the state. Key takeaways Listed chem...
Brand & Identity Design
A Practical Guide to Bilingual Packaging
Packaging that carries information in two or more languages, common for North American and export markets. Key takeaways Space: two languages need roughly twice...
Brand & Identity Design
Presentation Template Design, Done Properly
Branded slide templates that teams use for sales, reports and internal decks. Key takeaways Master slides: define consistent layouts Fonts: unavailable fonts su...
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Brand Strategy
Deciding who the brand is for, what makes it different and how it should sound, before any desig...
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Visual Identity
Designed in monochrome first, because color can only help afterward.
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Brand Guidelines
Rules with the assets attached, so the right file is the easy file.
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Brand Applications
Applying your identity to everything people actually see and hold, from stationery and templates...
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Rebranding
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Hire Brand Designers
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Brand & Identity Design
A point of view, and the system that keeps it intact.
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