Brand & Identity Design
How to Get Brand Purpose and Values Right
A clear statement of why an organization exists beyond making money, and the values that guide how it behaves toward customers, staff and communities. Key takea...
Category · 133 articles
Brand & Identity Design
Positioning, naming, identity systems and the guidelines that keep them intact.
Brand & Identity Design
Brand Personality: What Actually Works
The human characteristics a brand expresses, such as warm, precise or playful, which shape its voice, visual style and behavior. Key takeaways Expression: voice...
Brand & Identity Design
How to Get Taglines and Slogans Right
Short phrases used alongside a brand name or logo to express its promise, position or personality. Key takeaways Trademark protection: taglines can be registere...
Brand & Identity Design
A Practical Guide to Mission and Vision Statements
A mission statement describes what an organization does and for whom; a vision statement describes the future it is working toward. Key takeaways Mission: what...
Brand & Identity Design
Domain Names for Brands, Done Properly
Choosing and managing the domain names a brand uses, including the primary domain, defensive registrations and country-code domains. Key takeaways Registrar acc...
Brand & Identity Design
A Practical Guide to Social Media Handles and Profiles
Securing consistent usernames and setting up profile images, bios and links across social platforms for a brand. Key takeaways Consistency: the same handle acro...
Brand & Identity Design
Brand Templates for Teams: What Actually Works
Ready-made templates for presentations, documents, social posts and ads that let non-designers produce on-brand materials. Key takeaways Common tools: PowerPoin...
Brand & Identity Design
Illustration Style Guidelines: The Decisions That Matter
Rules that define how a brand's illustrations look, including line, shape, color, perspective and how people are depicted. Key takeaways Elements: line wei...
Brand & Identity Design
A Practical Guide to Motion in Brand Identity
Defining how a brand moves in animation and interfaces, including logo animations, transitions and motion principles. Key takeaways Elements: timing, easing, di...
Brand & Identity Design
Accessible Signage and ADA Standards: What Actually Works
The ADA requirements for signs in public accommodations and workplaces, such as raised characters and Braille on room identification signs. Key takeaways Standa...
Brand & Identity Design
A Practical Guide to Care Labels and Textile Labeling for Branded Apparel
The US labeling rules that apply to branded clothing and textiles, including fiber content, country of origin and care instructions. Key takeaways Textile Rule:...
Brand & Identity Design
A Practical Guide to Food Packaging Labeling Requirements
The US labeling requirements that shape food packaging design, including the Nutrition Facts panel, ingredient lists, allergen declarations and net quantity. Ke...
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What we do about this
All servicesThe work behind this topic, and what it costs.
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Brand Strategy
Deciding who the brand is for, what makes it different and how it should sound, before any desig...
From $4,200.00 per project
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Visual Identity
Designed in monochrome first, because color can only help afterward.
From $1,400.00 per project
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Brand Guidelines
Rules with the assets attached, so the right file is the easy file.
From $1,200.00 per project
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Brand Applications
Applying your identity to everything people actually see and hold, from stationery and templates...
From $4,200.00 per project
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Rebranding
Changing a brand's name, identity or positioning and rolling the change out across every place t...
From $4,200.00 per project
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Hire Brand Designers
Brand designers working with your team by the sprint, the project or on a dedicated basis, witho...
From $4,200.00 per project
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Brand & Identity Design
A point of view, and the system that keeps it intact.
From $4,200.00 per project