Categoría · 133 artículos

Diseño de marca e identidad

Posicionamiento, naming, sistemas de identidad y las guías que los mantienen intactos.

A Practical Guide to Branded Uniforms and Workwear

Clothing that carries a brand for staff, from polo shirts to technical workwear. Key takeaways Care labeling: textiles sold in the US require care labels Fiber...

Priya Raghunathan 22 de julio de 2026 25 min de lectura

Diseño de marca e identidad

Brand Licensing Agreements, Done Properly

Contracts that let another business use your brand on their products or services. Key takeaways Quality control: trademark licensors are expected to control the...

Priya Raghunathan 22 de julio de 2026 25 min de lectura

Diseño de marca e identidad

Franchise Brand Standards: What Actually Works

The brand rules franchisees must follow, covering signage, uniforms, marketing and customer experience. Key takeaways Franchise Rule: the FTC requires franchiso...

Priya Raghunathan 22 de julio de 2026 25 min de lectura

Diseño de marca e identidad

Founder Personal Brands, Done Properly

The public profile of a founder or executive, and how it relates to the company brand. Key takeaways Reach: personal accounts often reach further than company a...

Priya Raghunathan 22 de julio de 2026 25 min de lectura

Diseño de marca e identidad

Reputation and Crisis Communications: The Decisions That Matter

How a brand prepares for and responds to incidents such as outages, recalls, complaints or negative coverage. Key takeaways Holding statements: prepared stateme...

Priya Raghunathan 21 de julio de 2026 25 min de lectura

Diseño de marca e identidad

Retiring a Brand: The Decisions That Matter

Withdrawing a brand name from the market, whether after consolidation, poor performance or a strategy change. Key takeaways Trademarks: registrations lapse with...

Priya Raghunathan 21 de julio de 2026 25 min de lectura

Diseño de marca e identidad

A Practical Guide to Brand Transition After Acquisition

Moving an acquired business onto the buyer's brand, or keeping it as a separate brand. Key takeaways Transition periods: dual branding can bridge the chang...

Priya Raghunathan 21 de julio de 2026 26 min de lectura

Diseño de marca e identidad

Design Patents: The Decisions That Matter

Protection for the ornamental appearance of a product, rather than how it works. Key takeaways Scope: design patents cover ornamental appearance, not function T...

Priya Raghunathan 21 de julio de 2026 25 min de lectura

Diseño de marca e identidad

How to Get Recycling Symbols on Packaging Right

The recycling claims and symbols printed on packaging, and the rules governing them. Key takeaways Green Guides: the FTC's guides cover environmental marke...

Priya Raghunathan 20 de julio de 2026 25 min de lectura

Diseño de marca e identidad

California Proposition 65 Warnings: What Actually Works

California's requirement to warn about exposure to listed chemicals, which affects packaging and websites selling into the state. Key takeaways Listed chem...

Priya Raghunathan 20 de julio de 2026 25 min de lectura

Diseño de marca e identidad

A Practical Guide to Bilingual Packaging

Packaging that carries information in two or more languages, common for North American and export markets. Key takeaways Space: two languages need roughly twice...

Priya Raghunathan 20 de julio de 2026 25 min de lectura

Diseño de marca e identidad

Presentation Template Design, Done Properly

Branded slide templates that teams use for sales, reports and internal decks. Key takeaways Master slides: define consistent layouts Fonts: unavailable fonts su...

Priya Raghunathan 20 de julio de 2026 25 min de lectura

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