E-commerce Development
Selling Internationally: What Actually Works
Shipping products to customers in other countries, including customs declarations, duties and taxes, restricted items and international delivery options. Key ta...
Marcus Adeyemi
Builds and maintains the web work. Writes about front-end architecture, performance, accessibility and the unglamorous parts of keeping a site alive.
531 articles
E-commerce Development
Product Bundles and Kits, Done Properly
Selling several products together as a set, such as gift sets or starter kits, and managing the inventory, pricing and data behind them. Key takeaways Inventory...
E-commerce Development
Size Guides and Fit Information: The Decisions That Matter
Helping shoppers choose the right size for clothing, shoes and other fitted products with measurements, fit notes and comparison tools. Key takeaways Content: b...
E-commerce Development
A Practical Guide to Discount Codes and Promotions
Setting up coupon codes, automatic discounts and promotional pricing, and preventing abuse such as leaked codes and stacking. Key takeaways Types: percentage of...
E-commerce Development
Loyalty Programs: What Actually Works
Programs that reward repeat customers with points, tiers or perks to encourage them to keep buying. Key takeaways Types: points, tiers, paid memberships and per...
E-commerce Development
Chargebacks and Payment Disputes, Done Properly
When a cardholder asks their bank to reverse a charge, and the process merchants use to respond with evidence or accept the loss. Key takeaways Process: the car...
E-commerce Development
Order Tracking Pages: The Decisions That Matter
Pages and messages that let customers see where their order is, from confirmation through shipping to delivery. Key takeaways Status stages: confirmed, processi...
E-commerce Development
A Practical Guide to Digital Wallets and Express Checkout
Payment options such as Apple Pay, Google Pay, PayPal and Shop Pay that let customers pay with stored details in a few taps. Key takeaways Examples: Apple Pay,...
E-commerce Development
A Practical Guide to Product Question and Answer Sections
Sections on product pages where shoppers can ask questions and get answers from the store or other customers. Key takeaways Sources: store staff, manufacturers...
E-commerce Development
Product Descriptions That Sell: The Decisions That Matter
Writing product descriptions that explain what a product does, who it suits and the details buyers need, rather than repeating the manufacturer's copy. Key...
E-commerce Development
How to Get Product Titles Right
Naming products on product pages, category listings and feeds so shoppers and search engines can identify them quickly. Key takeaways Common structure: brand, p...
E-commerce Development
How to Get Product Videos Right
Short videos on product pages that show a product in use, its scale, features or assembly. Key takeaways Placement: in the product media gallery Autoplay: shoul...
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