A store where filters ate the crawl budget
Faceted navigation had generated hundreds of thousands of near-duplicate URLs, and crawlers were spending their attention on filter combinations nobody searches for.
A store where filters ate the crawl budget
Facet rules, canonicals and a decision about which combinations deserve indexing
Illustration, not a client job
E-commerce SEO Retail 5 weeks
- Technique
- Facet rules, canonicals and a decision about which combinations deserve indexing
- Industry
- Retail
- Turnaround
- 5 weeks
A drawn illustration of what this service changes, not a client job.
Drag the handle to compare. The situation and the techniques are ones we have actually dealt with; the picture is drawn rather than photographed, because publishing a client's material without asking is not something we do — and because a diagram of the thing that changed is clearer than a screenshot of it.
Drag the handle to compare. The situation and the techniques are ones we have actually dealt with; the picture is drawn rather than photographed, because publishing a client's material without asking is not something we do — and because a diagram of the thing that changed is clearer than a screenshot of it.
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