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A rebrand that had to launch in one night

Four hundred touchpoints and one maintenance window. Audited first, so the list of what changes was known before anybody agreed the date.

Before: A rebrand that had to launch in one night
After: A rebrand that had to launch in one night
Old marks Switched

A rebrand that had to launch in one night

Asset audit, phased rollout plan, and every template ready before the switch

Illustration, not a client job

Rebranding Financial services 8 weeks

Technique
Asset audit, phased rollout plan, and every template ready before the switch
Industry
Financial services
Turnaround
8 weeks
A drawn illustration of what this service changes, not a client job.

Drag the handle to compare. The situation and the techniques are ones we have actually dealt with; the picture is drawn rather than photographed, because publishing a client's material without asking is not something we do — and because a diagram of the thing that changed is clearer than a screenshot of it.

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