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A sonic logo that had to work in three seconds

A brand that needed to be recognizable before the picture arrived. Written as one motif and cut down, rather than three unrelated stings that happen to share a key.

Before: A sonic logo that had to work in three seconds
After: A sonic logo that had to work in three seconds
Brief Delivered

A sonic logo that had to work in three seconds

Motif written, then cut to 3s, 1s and a single-note variant

Illustration, not a client job

Music & Sound Branding Financial services 4 weeks

Technique
Motif written, then cut to 3s, 1s and a single-note variant
Industry
Financial services
Turnaround
4 weeks
A drawn illustration of what this service changes, not a client job.

Drag the handle to compare. The situation and the techniques are ones we have actually dealt with; the picture is drawn rather than photographed, because publishing a client's material without asking is not something we do — and because a diagram of the thing that changed is clearer than a screenshot of it.

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