Services SEO
Grouping Queries for Analysis: The Decisions That Matter
Organizing search queries into themes so performance can be judged by topic rather than by individual keyword. Key takeaways Themes: queries cluster around inte...
Lumexa Media · Articles
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Les notes de travail d'un studio qui retouche des images, monte des vidéos, mixe de l'audio, crée des sites web, réalise des rendus 3D et débat des résultats de recherche. Chaque article est signé par une personne nommée et cite l'organisme qui a publié les chiffres qu'il contient.
5 872 articles dans 14 disciplines
Services SEO
Podcasts in Search, Done Properly
How podcast episodes and shows appear in search results, and what makes them findable. Key takeaways Feeds: podcast distribution relies on RSS feeds Episode pag...
Services SEO
A Practical Guide to App Store Optimization
Improving how an app ranks and converts in app store search results. Key takeaways Metadata: title, subtitle and keyword fields affect discovery Ratings: review...
Services SEO
YouTube Search Optimization, Done Properly
Making videos findable in YouTube search and suggested video placements. Key takeaways Metadata: titles, descriptions and tags describe the video Engagement: wa...
Services SEO
Pinterest Search Optimization: What Actually Works
Making pins and boards discoverable in Pinterest search, which behaves more like a visual search engine than a social feed. Key takeaways Visual search: image q...
Services SEO
A Practical Guide to Why Google Rewrites Titles
Google's practice of replacing page titles in search results with text it considers more useful. Key takeaways Sources: Google may use headings, link text...
Services SEO
A Practical Guide to Snippet Controls
Tags and attributes that control how much of a page Google can show in search results. Key takeaways max-snippet: limits the length of text snippets data-nosnip...
Services SEO
X-Robots-Tag Headers, Done Properly
Indexing instructions delivered in HTTP headers rather than HTML tags, used for files such as PDFs and images. Key takeaways Non-HTML files: PDFs and images nee...
Services SEO
Conflicting Indexing Signals: The Decisions That Matter
Situations where canonical tags, robots rules, sitemaps and redirects tell search engines contradictory things. Key takeaways Blocked and noindexed: a page bloc...
Services SEO
A Practical Guide to CDNs and Search Crawling
How content delivery networks affect what search engine crawlers see and how quickly they are served. Key takeaways Bot protection: security rules can block leg...
Services SEO
How to Get Geographic Redirects and Crawlers Right
Automatically sending visitors to a country or language version based on their location, and what it does to crawling. Key takeaways Crawler location: crawlers...
Services SEO
Diagnosing Traffic Drops: The Decisions That Matter
Working out why organic search traffic fell, and whether the cause is technical, algorithmic, seasonal or measurement error. Key takeaways Measurement: tracking...
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