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Grouping Queries for Analysis: The Decisions That Matter
Organizing search queries into themes so performance can be judged by topic rather than by individual keyword. Key takeaways Themes: queries cluster around inte...
Lumexa Media · Artikel
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Arbeitsnotizen aus einem Studio, das Bilder bearbeitet, Videos schneidet, Audio mischt, Websites baut, 3D rendert und über Suchergebnisse diskutiert. Jeder Artikel stammt von einer namentlich genannten Person und gibt an, welche Stelle die darin zitierten Zahlen veröffentlicht hat.
5.872 Artikel aus 14 Fachbereichen
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Podcasts in Search, Done Properly
How podcast episodes and shows appear in search results, and what makes them findable. Key takeaways Feeds: podcast distribution relies on RSS feeds Episode pag...
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A Practical Guide to App Store Optimization
Improving how an app ranks and converts in app store search results. Key takeaways Metadata: title, subtitle and keyword fields affect discovery Ratings: review...
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YouTube Search Optimization, Done Properly
Making videos findable in YouTube search and suggested video placements. Key takeaways Metadata: titles, descriptions and tags describe the video Engagement: wa...
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Pinterest Search Optimization: What Actually Works
Making pins and boards discoverable in Pinterest search, which behaves more like a visual search engine than a social feed. Key takeaways Visual search: image q...
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A Practical Guide to Why Google Rewrites Titles
Google's practice of replacing page titles in search results with text it considers more useful. Key takeaways Sources: Google may use headings, link text...
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A Practical Guide to Snippet Controls
Tags and attributes that control how much of a page Google can show in search results. Key takeaways max-snippet: limits the length of text snippets data-nosnip...
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X-Robots-Tag Headers, Done Properly
Indexing instructions delivered in HTTP headers rather than HTML tags, used for files such as PDFs and images. Key takeaways Non-HTML files: PDFs and images nee...
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Conflicting Indexing Signals: The Decisions That Matter
Situations where canonical tags, robots rules, sitemaps and redirects tell search engines contradictory things. Key takeaways Blocked and noindexed: a page bloc...
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A Practical Guide to CDNs and Search Crawling
How content delivery networks affect what search engine crawlers see and how quickly they are served. Key takeaways Bot protection: security rules can block leg...
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How to Get Geographic Redirects and Crawlers Right
Automatically sending visitors to a country or language version based on their location, and what it does to crawling. Key takeaways Crawler location: crawlers...
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Diagnosing Traffic Drops: The Decisions That Matter
Working out why organic search traffic fell, and whether the cause is technical, algorithmic, seasonal or measurement error. Key takeaways Measurement: tracking...
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