Services SEO
SEO Testing: The Decisions That Matter
Running controlled tests on titles, templates or internal links to measure their effect on search performance. Key takeaways Split testing: groups similar pages...
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Le journal
Les notes de travail d'un studio qui retouche des images, monte des vidéos, mixe de l'audio, crée des sites web, réalise des rendus 3D et débat des résultats de recherche. Chaque article est signé par une personne nommée et cite l'organisme qui a publié les chiffres qu'il contient.
5 872 articles dans 14 disciplines
Services SEO
Seasonal Search Demand: The Decisions That Matter
Patterns in how search demand rises and falls through the year for different topics and products. Key takeaways Trends data: Google Trends shows relative intere...
Services SEO
Backlink Analysis: The Decisions That Matter
Reviewing which sites link to a domain, how they link and what that says about authority and risk. Key takeaways Search Console links report: shows links Google...
Services SEO
URL Structure, Done Properly
How URLs are constructed, including words, folders, parameters and capitalization. Key takeaways Readable words: Google recommends simple, descriptive URLs Case...
Services SEO
Search Console Versus Analytics Data: What Actually Works
Why clicks in Search Console never match sessions in analytics, and how to use each correctly. Key takeaways Different events: Search Console counts clicks, ana...
Services SEO
How to Get PDF Files in Search Right
How search engines treat PDF documents, and when content belongs in a PDF rather than a web page. Key takeaways Indexing: Google indexes PDF content Accessibili...
Services SEO
Programmatic SEO, Done Properly
Generating many pages from structured data, such as location, product or comparison pages. Key takeaways Templates: pages are generated from data sources Scaled...
Services SEO
How to Get Search Console Property Types Right
The difference between domain properties and URL prefix properties in Search Console, and when to use each. Key takeaways Domain property: covers all subdomains...
Services SEO
Keyword Difficulty and Competition, Done Properly
Assessing how hard it will be to rank for a keyword, using tool scores and manual analysis of the results page. Key takeaways Tool scores: are proprietary estim...
Services SEO
Hreflang Tags in Practice, Done Properly
The markup that tells search engines which language and region version of a page to show, and the errors that commonly break it. Key takeaways Return tags: each...
Services SEO
How to Get Sitemap Index Files Right
A file that lists several sitemaps, used when a site has more URLs than a single sitemap can hold. Key takeaways Limits: a sitemap holds up to 50,000 URLs and h...
Services SEO
How to Get Regex Filters in Search Console Right
Using regular expressions to filter queries and pages in the Search Console performance report. Key takeaways Query filters: regex can match question words, bra...
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