SEO Testing: The Decisions That Matter
Running controlled tests on titles, templates or internal links to measure their effect on search performance. Key takeaways Split testing: groups similar pages...
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Notas de trabajo de un estudio que edita imágenes, monta vídeo, mezcla audio, crea sitios web, renderiza 3D y discute sobre resultados de búsqueda. Cada artículo lo escribe una persona identificada con su nombre y cita al organismo que publicó las cifras que contiene.
5.872 artículos en 14 disciplinas
Running controlled tests on titles, templates or internal links to measure their effect on search performance. Key takeaways Split testing: groups similar pages...
Patterns in how search demand rises and falls through the year for different topics and products. Key takeaways Trends data: Google Trends shows relative intere...
Reviewing which sites link to a domain, how they link and what that says about authority and risk. Key takeaways Search Console links report: shows links Google...
How URLs are constructed, including words, folders, parameters and capitalization. Key takeaways Readable words: Google recommends simple, descriptive URLs Case...
Why clicks in Search Console never match sessions in analytics, and how to use each correctly. Key takeaways Different events: Search Console counts clicks, ana...
How search engines treat PDF documents, and when content belongs in a PDF rather than a web page. Key takeaways Indexing: Google indexes PDF content Accessibili...
Generating many pages from structured data, such as location, product or comparison pages. Key takeaways Templates: pages are generated from data sources Scaled...
The difference between domain properties and URL prefix properties in Search Console, and when to use each. Key takeaways Domain property: covers all subdomains...
Assessing how hard it will be to rank for a keyword, using tool scores and manual analysis of the results page. Key takeaways Tool scores: are proprietary estim...
The markup that tells search engines which language and region version of a page to show, and the errors that commonly break it. Key takeaways Return tags: each...
A file that lists several sitemaps, used when a site has more URLs than a single sitemap can hold. Key takeaways Limits: a sitemap holds up to 50,000 URLs and h...
Using regular expressions to filter queries and pages in the Search Console performance report. Key takeaways Query filters: regex can match question words, bra...
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