SEO technique et mesure. Écrit sur le crawl, l'indexation, les Core Web Vitals et la différence entre un chiffre et une supposition.
313 articles
The settings that control which searches can trigger a search ad: broad, phrase and exact match for keywords, and negative keywords to exclude searches you do n...
The Federal Trade Commission's rules for what advertising may claim, including the evidence needed before making objective claims and the specific rules fo...
The events in Google Analytics 4 that a business marks as most important, such as purchases, leads or sign-ups, which were previously called conversions in GA4....
Groups of users defined in Google Analytics 4 by behavior, attributes or events, used for analysis and for advertising when linked to Google Ads. Key takeaways...
The advanced analysis area of Google Analytics 4, with techniques such as funnel exploration, path exploration, segment overlap and cohort analysis. Key takeawa...
Exporting raw, event-level Google Analytics 4 data to Google BigQuery, where it can be queried with SQL and joined with other business data. Key takeaways Avail...
The rules Google Analytics uses to assign each visit to a channel, such as Organic Search, Paid Social or Email, based on source, medium and campaign values. Ke...
Configuring analytics so a visit that moves between your own domains, such as from a website to a separate checkout or booking domain, is tracked as one session...
A free tag management system that lets teams deploy and manage analytics and marketing tags through a web interface instead of editing site code. Key takeaways...
Meta's browser-based pixel and its server-to-server Conversions API, used together to send website events to Meta for measurement and ad optimization. Key...
LinkedIn's website tag that enables conversion tracking, website audiences for retargeting and demographic insights about site visitors. Key takeaways Func...
TikTok's website pixel and Events API, used to measure actions from TikTok ads and to optimize campaigns toward purchases or leads. Key takeaways TikTok Pi...
Showing 36 of 313
